The Ultimate Influencer Marketing List
What’s odd, however, is the different way that the FTC handled WB’s case compared to Microsoft, who also provided payments to YouTube influencers for promotion reasons. Authenticity is the most important aspect of influencer marketing, and the only way to achieve authenticity is by owning relationships and building out an owned influencer network with brand mentions that are done frequently, and not once by a third party sending opportunities out to an email list.
We’d love to collaborate with you on an article on topic X, which we think our audience would really enjoy hearing from you on. In addition, to posting the article to our sites, which get more than 120,000 visitors a month, we will also include it in our newsletter that goes out to our 20 portfolio companies around the country and over 20,000 entrepreneurs.
The blurring boundaries of marketing is an area that has been discussed at length but it seemed apparent to our experts that Influencer Marketing was an area that didn’t just cross boundaries into other marketing disciplines, it was actually helping build a bridge between them.
Netflix has joined the game of influencer marketing by recruiting Grammasters”, or else Instagram users who happen to love photography and travelling, with the selected ones turning their interests into a profession, as they will be paid around $4000.
Whether you’re already using influencer marketing or just getting started, we hope that this article can give you a solid understanding of what influencer marketing is, and how you can enhance your current marketing strategy through the effective use of bloggers, YouTubers, and other influencers.
According to the Wall Street Journal , there is concern that these emerging companies focus too heavily on platform automation and not heavily enough on what makes influencer marketing successful in the first place – authentic relationships between real people.
For example, if your influencer is unaware of your brand, the most important thing to do is to assert your presence by following, subscribing to and sharing their content, while, for influencers who are already interested in your brand, creating value for them should be the key task.
Marketers are already planning to increase their budgets this year for influencer marketing, since it is considered the most cost-effective method for client acquisition (along with email), with an impressive return of investment of 650%, or else, a profit of $6.50 for every dollar spent.
That’s why we developed a strategic influencer marketing program for the B2B market that uses high level content and social media as an integral part of an inbound marketing strategy – to make connections, share your company’s expertise and attract the right audience that is in need of your help.
While some great influencer marketing campaigns have been launched with Periscope across a variety of individual user channels, Blab’s option to include more voices and insight on audience metrics offers brands new opportunities for influencer marketing and community outreach.