Is Influencer Marketing Still A Relevant Tool In The Hospitality Industry? — Ellen Foord
At its core, influencer marketing is a digital marketing strategy that involves collaborating with people that are seen as influential on a particular topic. In fact, in a survey by GroupHigh , 46 percent of respondents said that proving the value of influencer marketing was their biggest challenge. As more brands choose to pay influencers” to chase relevance, the resulting marketplace will not be able to sustain itself in its current state. As director of digital and social media, she customized programs for clients including TELUS International, 7-Eleven Canada, Canadian Diabetes Association, and Coast Capital Savings.
Influencer marketing is the only digital channel that taps into the power of peers in this way, giving it the ability to repair the relationship between brands and consumers. Regardless of how persuasive, genuine and on-brand their message may be, your influencer marketing strategy will be most successful as part of a larger campaign or supporting initiatives.
An Influencer Marketing Platform can provide a complete set of influencer discovery and engagement tools. Whatever the reason for reaching out, your email should be quick and easy for a busy influencer to review and don’t forget to take advantage of influencer ego to increase your websites traffic ! Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. A recent white paper from Grapevine , a YouTube influencer marketing marketplace, explored how much work it takes to reach influencer status on YouTube.
Though much depends on the goals of the marketing campaign in which you want to intertwine influencers. It’s not about copying whatever works for another brand because it’s not likely that the same strategy will work for you. Influencer campaigns using this mass media approach can get some results but still have to budget large ad spends to reach their desired audience. If you’re working for a large corporation, being an influencer can mean potentially getting new business deals, advancements, and the opportunity to move up the corporate ladder. It’s far more effective than traditional marketing because it persuades your customers in ways that you cannot.
In the old days of influencer marketing, brands could give free products to influencers to evaluate and promote the brand. Influencer marketing tools are inexpensive and if compared to the paid advertisements, they are more cost-effective. I directly think that anticipation on social advertising and marketing methods would certainly be valuable in understanding this program in its full totality. Get suggestions for shareable content, track the results of your social sharing activity, monitor your own influencer score and see the scores assigned to other influencers of interest. Many marketers tend to look at influence marketing as a top-of-the-funnel” tactic, meant to create awareness through familiar, trusted channels.
Traackr helps you through each stage of the influencer marketing process from searching for the right influencers in each niche to inviting the influencers you’ve identified to work on specialized projects. But every marketing channel has its share of challenges; you just have to learn how to overcome them. The organic aspect of influencer engagement happens more on the B2B side where brands are identifying influencers that have shared values. Using influence marketing can give anyone a competitive edge, but those who apply all the best practices to their marketing strategies can achieve even more.
Customer acquisition and Influencer marketing: In an extensive research by Tomoson poll, it was released that 51% of marketers believe influencer marketing helps them acquire more qualified leads, and they achieved significantly better customers. However, the ability to utilise this powerful idea is becoming more accessible thanks to the development of influencer platforms, such as TRIBE, which connects brands with niche influencers. With these considerations in front of you, create a picture of your influencer. Sources: make sure your social listening tool can search in the sources you need. Don’t work with an influencer just because they have a large network of followers.
Otherwise, working with the wrong influencer could prove to be a waste of time and money or even end up damaging your brand reputation. Influencer marketing is a form of marketing where you focus on key influencers and power users, who can help you reach your target audience easily. According to Tomoson, companies that implemented influencer programs are getting a substantial return on their investment. Even if you are a smaller brand, there’s still a lot of opportunity in influencer marketing. Many of these agencies leverage tools and platforms like FameBit as part of their processes and are well-versed with both the strengths and limitations inherent with influencer marketing software and platforms. In many instances, influencer content is less expensive to source and create than content from other sources.
We then employ advanced software that uses network analysis to locate your best potential advocates from among your social media-active employees, and the best influencers for you to consider approaching for content or promotional partnerships. Great article, would have loved to see included since they provide more data then other companies. For example, if the influencer talks about you as a friend and someone they highly recommend, you’ll see much higher returns versus them simply mentioning you.
Influencer marketing refers to finding people who have a voice in your industry. Research from several firms shows that a majority of companies have developed influencer-marketing strategies this year, and influencer marketing is poised to grow in 2017. But if trends continue, the influencers of the future will look a lot less like a Kardashian and more like the everyday consumer.
Word of mouth has always been a trustworthy tool for marketing but now, because of digital communities, it’s even bigger,” explained Priyanka Mehra-Dayal, Content Marketing Manager at Fashion and Beauty Monitor. Tweet @youngheike with marketing questions or topics you’d like to see covered next on the Marketing Cloudcast. Finding an influencer who already has a connection with the brand, as Propercorn has done, will lead to a much more genuine, mutually beneficial relationship. Influencer marketing campaigns target potential customers inside of news feeds, bypassing adblockers and utilizing word-of-mouth to gain trust.
In influencer marketing, they act as opinion leaders whom followers and subscribers trust. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. I let the data speak for itself through these 11 influencer marketing statistics.