Email Marketing Field Guide
Jeri Walker-Bickett put together this comprehensive tutorial about using MailChimp , a popular newsletter/subscriber service that allows users to create their own email campaigns. Sure the offers might be generous, but when one email on 27 June says Ends TODAY: Extra 20% off sale styles (already up to 60% off)” then another a few days later says Today only: extra 20% off sale styles already up to 60% off” I start to think that this is a load of old rubbish and I tune out.
MailChimp is great because its drag-and-drop email builder is easy for non-technical people to use, the customer support is excellent, and they offer sophisticated features like segmented lists, drip campaigns (also known as autoresponders), and A/B testing.
Now that you have a collection of clean and segmented contacts, or at least a process in place for establishing such lists, the next step in revamping your email marketing strategy is to establish a creation process, send frequency, integration with social media and your website, and a vigorous tracking process.
So, for many markets, traditional email may not work as well as it used to. As millions of people began to use mobile devices such as smartphones and tablets more often, they began logging in to their inboxes less frequently and surfing the web more.
Some of the main features that Contactology offers is a webmail simulator (to see what your email will look like in a variety of email readers), the Message Quality Score (to give you insight into the deliverability of your message), and easy test messaging.
Tags: This is a game changer that is usually only reserved for insanely expensive and complicated email solutions like Infusionsoft ConvertKit allows you to organize your subscribers not just around forms, but with various tags without ever worrying about paying for the same subscriber twice.
Even though it is geared towards medium-to-large sized business who demand a higher level of quality and performance, it is as simple to use as any of the more basic apps, with drag and drop customizability and advanced features such as audience segmentation, behavioral targeting and drip marketing campaigns.
A number of email applications are completely free for the first few hundred subscribers, providing the perfect opportunity for you to get started, build your subscriber list and figure out what email marketing tactics resonate with your audience before you go big.
Deliverability can be an issue if you’re on shared hosting and sharing an IP with a bunch of other email accounts, but it’s fairly easy to set up a VPS as a mail server, including adding all the trust elements these email services use to ensure high deliverability.
When you enroll for The Beginners Guide to Email Marketing, I’ll be sharing with you tried and tested techniques that I have personally used and perfected over the last ten years, both in my own and others’ businesses, to generate millions of pounds in revenue.
To be a successful email marketer , you need to be willing to spend time and money on tools that allow you to test everything in your emails—from subject lines and delivery timing, to email length, body structure, images, links, call-to-actions, offers, and anything else you can think.
You will find out about basics of social media marketing, the most popular social media platforms and how they can be implemented in your business strategy, a detailed plan with steps to develop your own social media marketing strategy, and benefits of using this type of marketing for online promotion.
In fact, here are the first words that greet you on their homepage: Lightweight marketing automation that doesn’t suck.” Their goal is to give you a lightweight (yet effective) alternative to bulky programs like InfusionSoft, and you’ll get it a fraction of the price.
You’ve just invested countless hours and funding into the redesign of your site, creating an updated brand image, a rejuvenated use of imagery, a refreshed strategy for reaching your KPIs, and crisp messaging — and this should all be carried over to your email marketing.
To not get confused, it is necessary to know what email marketing is. Email-marketing is a technique used by brands to connect with their target audience by email and it includes newsletters and other kinds of actions more focused on the products and offers.