31 Ecommerce Email Marketing Tips To 5X Your Conversion Rates
In this article, we try to compare customer preference with what e-commerce companies are currently doing. Email marketers choose Campaigner for its easy-to-use interface, great customer service and a blend of features that make email marketing easy for the beginner, powerful for the professional and scalable for the agency. One of the other great benefits of email marketing is that you can segment your audience into separate lists. Soon, people all over the world were proving that they had the chops worthy of the Email Specialist title. There is no silver-bullet in marketing; however, with the right tools and the right team, everything is possible! If you need to increase the frequency later, or during a busy season like the winter holidays, you can email your subscribers and let them know in advance what to expect.
We’ve talked before about the importance of analytics in web copy , and email is no different. Google Analytics URL Builder is a great tool for generating tagged links to use within your email campaigns. When marketing teams are siloed, communication breaks down, and it’s hard to integrate new initiatives. Good tips, but as a solution provider with Constant Contact, I’m disappointed to see that they were not mentioned in the available email marketing platforms. Data points in this direction, with internal analytics where I work, at Matomy Media Group, showing that 50-70% of merchants’ marketing emails are being read on a mobile or tablet device.
Bulk email senders can take advantage of the monthly plan that starts at $24 and it comes with unlimited email sending and no setup or cancellation charges. An e-mail marketing service functions very well when you are able to follow up with clients, and when you can track the outcomes as well as performance of your email advertising and marketing projects. Also, make sure your email includes a message to add the from” email address to their safe senders list to avoid it jumping into the spam box. Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients. Freshmail is not for marketers new to email marketing – mainly because it’s less of an email marketing system and more of a marketing automation system. This guidebook is perfect for beginners and fully loaded with plenty of information about Email guidance.
How Active – Here’s a quick promotion you can do to both clean your email list and make oodles of money in the process. In my recent blog at I wrote about Using Offline Direct Marketing Strategies to Increase Online Traffic and Sales. People will appreciate you’re looking out for them and providing them with helpful tips.
And by saying integrated”, I mean things that go beyond the ease of setting email software up. It’s not only the ability to add your customers to your mailing list, it’s more than that. ECommerce marketers are in a unique position to get an incredible amount of value from email marketing They can literally send a campaign and watch revenue come in as people click through from the email and make a purchase. Keeping the members of your list engaged and always looking forward to gaining something from your emails is key to an effective email marketing strategy. I also use SumoMe plugin to have the pop up and the email header bar at the top.
In 2017, they will be supplementing existing email activity and blending in automation programs to add to their broadcast activity. This is not only a recent study by Direct Marketing association, showing that every invested euro in Email marketing , returns 43,62 euros on average, it’s also common sense. Often times there’s an order confirmation, a notification it has been shipped, and on. This is an integral part of the Amazon email strategy and these emails are considered trigger emails.
Consider where you link to – There is nothing worse than clicking through from an email campaign announcing some new arrivals, only to land on the homepage with the new arrivals you were promised nowhere to be seen. There’s no shortage of data showing just how effective email marketing is: The ROI (return on investment) for email is 122 percent, over four times that of search, display, or social media, according to eMarketer. Using words such as you” makes your messages seem like you are talking directly to the email recipient and not the list of thousands the email actually is sent to.
If you’re sending the right email to the right potential customer , your engagement metrics will skyrocket. By using an image of people looking towards your call to action in the email you can subconsciously get them to pay attention to an area of mailing that they may have missed. Unlike some of the other tools that do this, ActiveCampaign is affordable starting at $9/month – a twentieth of the starting cost of tools like Infusionsoft, Hubspot and Ontraport. Targeted E-Mail marketing is an excellent tool to drive target audience and convert them into potential customers while serving them. When you have access to so much information about your visitors and customers, it just doesn’t make sense to send everyone the same email with the same call to action.
Why It’s Important: Hubspot has seen an email opt-in lift of 8% by introducing scarcity (in this case, a limited time-only offer) into one of its free report download landing pages. What helps make SendinBlue so appealing is that it is easy to create and send out email marketing campaigns, transactional messages and SMS messages. That stat combined with the fact that human attention span is just 8 seconds means email marketers must make an impression very quickly! Throughout the year, we’ve explored how e-commerce businesses can build upon past successes and increase revenue through email. The list is full of leads that haven’t opened an email in six months, leaving reps trying to move a lead that is wasting their time. Most first-time email marketers do achieve success within the first 30 days and ongoing email campaigns only build bigger and more relevant with each campaign sent.