10 Reasons Why Influencer Marketing Is The Next Big Thing
Think of influencer marketing as an accelerator to your content marketing strategy. Frankly, it’s about time that people questioned the value of giving away thousands of pounds of their client’s or brand’s money to someone who may not even conform to the basics of marketing regulation. More so, the influencer community has directly or indirectly asked for your message through the person that influences them. Platform(s) of Choice: Understanding your customer’s platform goes a long way in deciding the right influencer.
If you’re not already an expert in finding relevant people, reaching out to them, and building a relationship to support your team’s marketing campaigns, that’s step one before you send a single email. But if the relationship is more involved—and the blogger or thought leader is compensated for marketing on your brand’s behalf—the same FTC rules apply: disclose, disclose, disclose. In addition, given the resources required to find, court, and track influencers, it may make more sense to put marketing resources elsewhere, like in social ads (assuming you have good content and brand stories to back them up).
It resulted in one of the most successful campaigns the skincare brand has ever had, with over 500,000 social media OTS (opportunities to see). These companies focus on building software for brands and agencies to run their own influencer programs. Last year Ketchum appointed a senior director to manage its influencer strategy. Influencer marketing requires a deep understanding of many different marketing techniques. Ted Coiné Check out Ted’s post on influencer marketing It has an excellent presentation. To deploy social influence marketing appropriately, it is important to understand that the social influencer is one whom people trust. Anthony has been responsible for creating and aiding in 7 figure ecommerce brands and developing strategies using influencer marketing techniques.
She provides strategy, content development and new media corporate training to companies and non-profits on how to engage stakeholders and influencers using the most effective web, social media and mobile tools. Influencer Marketing shouldn’t be about using others to your advantage it should be about creating common value between individuals and brand.
Influencer marketing is, after all, essentially relationship based, and it doesn’t require sophisticated technology like programmatic, so it could be a hard sell for VCs. For example, Marriott many other travel brands are integrating top YouTubers into their marketing campaigns. You now have a better understanding of why building relationships is such a critical part of influencer marketing. Influencer marketing poses some tough challenges, but brands shouldn’t disregard it as an effective marketing tool. All three have requested the FTC look into Disney’s Maker Studios, Google, AwesomenessTV, Wild Brain, and Collab Creators over what it says are unfair and deceptive practices” that involve targeting kids with influencer marketing. Typically, goals for influencer marketing are often less about increasing sales and more about increasing buzz and public awareness. You can approach influencer marketing as a network building” strategy that centers around building relationships.
Jeff Sheehan ( @JeffSheehan ) is the founder of Sheehan Marketing Strategies and an experienced speaker on marketing and social media topics. Now a days, one of the most result driven marketing method which has proven successful in every scenario for entrepreneurs is influencer marketing.
It’s important to set some clear goals from the beginning so your influencer knows exactly what’s expected of them throughout the campaign. Influencer marketing tools and platforms have been springing up on an almost monthly basis, with more than 100 new solutions surfacing in just the past five years, he said. There is a massive shift happening in the marketing and advertising world today that is going to leave many behemoths lost. Brands want access to the audience which the influencer has spent a lot of time and dedication building, so let’s not pretend we are doing them a favour, by letting them work with us.
However, many have neglected the value and importance of attention and engagement in their marketing efforts. In the meantime, if you haven’t checked out this post by Michael Brenner on the secrets of content marketing ROI , please make the time. It’s the authenticity that allows them to build trust with the newly discovered audience, all due to the help of the right influencer. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves.
The bottom line is that influencer marketing can be an extremely effective aspect of a B2B business’ content marketing strategy. However, research reveals that many marketers struggle to measure their influencer marketing efforts. Building a marketplace to automate and scale influencer marketing is the Holy Grail. As full service advertising agency Los Angeles we offer all types of advertising from digital channels, online advertising and print advertising.
So, almost all influencer marketing includes word-of-mouth marketing activities by its nature, but not all word-of-mouth marketing is driven by influencer campaigns. It’s not totally free (only a trial, before a low monthly fee), but no influencer list is complete without the all-inclusive package that Buzzsumo gives you.
Tools can also bring greater analytical rigor to your program by helping you measure influencer and content effectiveness, although metrics are usually based on industry standards. What marketers find so captivating about influencer marketing is that brands are able to pinpoint interests that engage their target audience and do so through the lense of a person their audience already admires and respects.
By offering these influencer the opportunity to showcase their cars in a well produced video, Valvoline were able to create content that would be shared by these influencers and amplified by their audience. With the right influencer as a super-target, who again attends upon the right target group, companies successfully bring their products to their potential customers. Mention’s influencer dashboards and regular monitoring features can help you build and reach out to a list of influencers. The FTC crackdown and Google’s new rules won’t spell the end of influencer marketing. A tiered approach was also suggested, a small campaign can be rolled out more extensively once the ROI has been proven first time round and the relationship with the influencer has been developed. Case studies are vitally important to understanding what you should expect from a campaign with this agency.