Step Beginner’s Guide
Email marketing is arguably the most powerful channel for lead generation. Now when we say email marketing, your mind might jump to those spammy emails you receive on a daily basis advertising any number of products (some of which would make your Grandmother blush!) Calm down, we’re talking about emails that people have opted in for, emails that people want to actually open, emails that convert.
I’d also like to know which services offer a second stage opt-in form – e.g. simple name and email optin goes to a Thank you page which has another optin form with additional fields such as country, age, interests which is added to the original list.
Once you buy it, you can get started within seconds, create professional newsletters real fast, take advantage of drip marketing campaigns with precise targeting, and design highly attractive landing pages which stand out and publish within seconds.
With email marketing, it becomes incredibly easy to see what graphics, headlines, offers and even colors your users and customers will respond to. It’s incredibly simple to simply send one version of an email to one part of your list and a second version of an email to a different part of your email list.
Finally, the primary goal of a good and reliable email marketing software website is to help increase your website traffic or revenue by allowing you access with your target audience (including your existing subscribers and potential ones) to give them an effective and relevant message with measurable outcome so that you can improve your business.
On the other hand, if you take the time to learn about your market, and then use those insights to drive nurture campaigns, you’ll build genuine trust and rapport, whereby people will choose your company over your competitors, even if your competitor offers them a cheaper price.
We’re confident that this top ten list should give you a good start on determining which of these awesome email management service providers is right for your organization, whether you’re looking for an all-in-one provider like Ontraport or a superbly streamlined mail service like Mad Mimi.
Plain text emails could have the upper hand because it is easier for the email to render and the recipient doesn’t feel like they are being marketed to. To check out all our findings in regards to email engagement and plaint text emails, check out our blog here !
After that, I got tired of searching for tiny or hidden or two step unsubscribe buttons, and began labeling every unwanted subscription email as spam so that Yahoo/Google/Microsoft could both erase them from my inbox, and charge the spam to said newsletters.
In this post, we will focus on Email marketing but have in mind that, especially in this industry, every little part of the corporate and marketing strategy, every channel, every business unit, literally everything, is strongly connected to each other.
Just like the overarching issues of selecting the best revenue-driving tactics for your ecommerce marketing team, there are dozens if not hundreds of methods to optimize or personalize your email campaigns to ensure they are running at maximum effectiveness.
If there’s one thing you should take away from this blog post it’s that you’ve got to be clever with your content – a recent study by Microsoft found that the average human attention span is down from 12 seconds in 2000 to 8 seconds in 2013 8 seconds!
Not only does this pricing model strengthen our classic vision of email marketing, it also affirms an isolation of the channel email, a unilateral focus on the email campaigns and too limited a vision on the return thereof whereby tactical metrics are overemphasized.