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TapInfluence Launches A Fully Automated Platform That Could Turn Influencer Marketing Into Mass Media

Leading Influencer Marketing SaaS Platform

A key part of any content marketing strategy is identifying and approaching influencers who can help amplify your message to the right audience. Based on these numbers, it’s no surprise 59% of marketers plan to increase their influencer marketing budget over the next 12 months. GetResponse shared their influencers’ content, which encouraged those influencers to in turn promote GetResponse’s Marketing Automation Hub content. Another big step is developing a standardized pricing model and means to measure the value and impact of an influencer.

I’m pretty aggressive in general, and one of the things I learned in influencer marketing is the critical importance of patience. The influencer has a great insight into their followers and how to best engage with them. Particularly for outreach marketing (though this applies to any strategy), using something as simple as UTM tags can help you do just that. I promise one thing that if you study the material inside Influencer Marketing Academy, take proper action and implement it then SUCCESS is yours. The problem that we all have with the first statement is that it’s like traditional, in-house marketing: it’s self-promotional.

Marketers frequently understand the benefits of having influencers create and share about brands on their personal channels- to get the amplification- but they can fail to realize the opportunities for repurposing that influencer-created content after the campaign has ended.

When it comes to metrics, more than 70 percent of marketers measure the success of influencer partnerships based on engagement (likes and comments on Instagram, the number of screenshots on Snapchat) and reach or views, rather than direct sales, according to stats from Chute.

According to a study by the influencer marketing platform Tomoson, 60 percent of marketers planned to increase their influencer marketing budgets this year, and as shown below, Google search traffic for the term influencer marketing” has grown exponentially over the past two years.

The fundamentals might sound boring – but without these mind shifts, you could seriously struggle to get anywhere with your online marketing – no matter how many books or guides you read on digital marketing basics. Having a clear vision of what you want to accomplish will help you find the right influencer for your brand. If the influencer isn’t clued into this dynamic then find someone else to work with. Here are 4 reasons why it’s so challenging to separate marketing hype from reality.

Yanay: Anyone who can reach a large audience of active followers – whether it’s on Instagram, Twitter, Facebook, Blogs etc… can be an influencer. Unless you have plenty of spare hands on the team who have done this before, you’ll want to begin your search by evaluating influencer marketing platforms and seeing what they can do for your brand. You need to make sure that both your employees and your agency are trained in the proper use of the compliance program. Bottom Line: Written agreements between sponsors and influencers can help improve influencer marketing campaigns.

Additionally, a study by Tomoson shows that influencer marketing has helped 51% of marketers in acquiring better customers. Influencer marketing can be great for growing your brand’s social media profiles, to promote your business or product, boost event ticket sales, and more through voices your consumers already know and trust. Include your timing, payment details, and other campaign particulars so the influencer has context, and as much information as possible, so they can decide whether or not they want to pursue the opportunity.

Just as I though, I started to prepare a roundup content on the top influencers in CRO, SEO and content marketing in the industry. The study also found 53 percent of marketers used Sponsored Social Media marketing in 2014. The Red Bull Stratos Jump on October 14, 2012, by Austrian skydiver Felix Baumgartner was a very successful influencer marketing campaign. Your influencer doesn’t need to have millions of followers to be considered an influencer. The influencer can act as a brand advocate within this group of passionate consumers.

This is part of a greater trend towards the promotion of influencer marketing, as Twitter last year acquired Niche, a company that launched with a very similar functionality to FameBit. As a marketer you get all your aggregated campaign results metrics into one single dashboard that includes how each social media platforms perform for your campaign and get a good insights on how each influencer performed on your campaign. An influencer focuses mostly on on earned media, and owned media, instead of paid media.

Influencer request forums and tools will cop up to automate influencer marketing making this the mainstream of social media after paid ads. While the assumption is that social influencers are being authentic, there’s always a possibility (regardless of how slight) that their opinions are swayed by the desire to continue the business relationship. What is also key here, is that Em is a well established Blogger and Influencer who has worked with large brands such as Adidas, JD Sports, Braun and many others on collaborative posts. However, as influencer marketing increases in popularity, more brands exploring influencer marketing may look to do so by working with paid influencers, as organic engagement doesn’t necessarily work for every brand.

While the off-the-cuff presentation may sound dangerous to some brands, it can also be a way to create truly authentic content, particularly if you’re working with an influencer that has your goals in mind and also knows how to interact with the audience in real-time.

In a day and age when consumers conduct research and buy peer to peer, brands need to take influencer marketing seriously by allocating budgets to seed, grow and foster consumer relationships. Being one of the most popular micro-influencers in fashion and lifestyle niches, she has been approached to do several product promotions and sponsored posts through her social media accounts.

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