Find The Best Email Marketing Software For Your Business

5 Best Email Marketing Services

Email is undoubtedly the most powerful tool for marketing, branding, building lasting customer relationships and getting direct response. Give them comfort that this is an email they actively signed up to receive but back it up with a human face – the exact opposite of the noreply@ reply addresses that are all too common. They may advertise that their software has mail merge capabilities and that you can send personalized emails.

Campaigner is pleased to present retailers with a unique and comprehensive series of 100 tips designed to ensure your email program is ready and optimized for the critical holiday sales period. There can be operational costs related to working with multiple platforms, so it’s important to find the correct balance and combination of email delivery solutions that will be most efficient for your agency. Therefore, email marketing is one of the most pocket-friendly mode of marketing whereby they can distribute their brand name to the mass just by a click.

If your e-shop is powered by an e-commerce platform, you just go to its app store, select and add an email marketing app and you’re already sending a newsletter campaign in minutes. Effective email campaigns focus on personalization, deliver across multiple channels, and use customer data to drive open rates.

There is no other form of marketing that allows you to send your marketing message only to the interested people than postcard marketing. If your email just contains the latest happenings, then it can get pretty boring. Email is transactional, but I’d suggest that email’s benefit here is that the barrier to respond to an offer is very, very low. StreamSend offers powerful and effective email marketing tools to save your time and resources.

Verdict: With a wide variety of features and analytics to assist you in improve the effectiveness of your email marketing campaigns, iContact is a clear winner among the email marketing services on our list. They provide bulk email marketing software as well as dedicated bulk email SMTP servers to provide you the best in class bulk email marketing solution. But, at a minimum, if you are using an html email you must piggyback a text only version of the email onto your send. Do not construct the page for anyone else—generic and broad pages are proven to fail—and keep everything on target.” Your email message already funnels traffic to your landing page, so visitors are expecting a very targeted message. Email marketing software allows you to reach out to your prospective customers through their inboxes, rather than waiting for them to visit your website or receive a direct marketing piece. When outlining your ecommerce email marketing strategy, comprehensive planning is essential.

Selecting an email service provider is like waiting in line for a cronut—you don’t know what flavor you’re going to get unless you do your research. Great service that offers you to create email that will be active from 12 hours up till 3 months depending on your needs. Personally, now I need to consider whether I want to build an expectation with my subscribers and get the trust benefits from that, or leave my email frequency open-ended by not explicitly saying how often I’m going to email them.

It’s marketing platform offers, Acxiom Impact , an enterprise-level email marketing service. I hope you’re convinced now, let’s now get started with the best 5 email marketing software’s. This means you can do smarter marketing and offer the right kind of email follow up based on what people do (or don’t do). It is a mix, some of them are global, ESP (email service provider) or industry dependent. The email should have a set purpose, whether that’s to sign up to a service, click through to a website or to purchase something.

We continuously monitor, optimise and update your email campaigns based on analytical data and user behaviour to ensure that we are receiving the highest possible ROI and conversions. Benchmark Email (a US-based email marketing platform with offices in Europe and worldwide). You can find similar tools for growing your email list in the Constant Contact Marketplace , and can also set up other list growth tools like — a website sign-up form and our Text-to-Join feature right within your Constant Contact account. Make sure the first few lines of your email make sense, so that it looks good in the email client.

In Email Marketing, Email Mailing Software

Cutting Edge Email Technology

Windsor Circle partners with a wide range of eCommerce, email marketing, order management, and other data software to enable seamless customer data integrations that enable powerful data-driven email marketing automation solutions for eCommerce retailers. Email marketing software or email service providers (ESPs) help marketers manage the bulk creation, sending and tracking of emails among their subscribers. Email deliverability We make sure that our software delivers your emails straight to your recipients’ inboxes. Its extensive email templates are drag-and-drop and so well-designed they look professional right out of the box. There are many ways to build your email list ; you can import contacts from LinkedIn, provide an email newsletter signup field on your website, use the call-to-action button on your Facebook page, and ask your customers to spread the word.

If you’ve been thinking about expanding your email marketing efforts but have held off because you’re wary about the cost or how complicated the technology is, we have good news. Such tools also allows you to segment your list which significantly improves engagement and revenue. Import your lists from any source by uploading your CSV spreadsheet, by pasting it in your contact list, or connecting Campayn with Gmail, Yahoo, or other services. However, you can still use it to message your permissioned email lists and stay in touch with your consumers.

You can use business card scanning apps like FullContact to add contacts from their business cards, or make a spreadsheet that’s automatically mirrored to your email list. A well-organized, well-formatted, well-tested email is the only way you’ll see success from your campaigns. Keep each email short, include bright visuals, clear pricing, and actionable visuals, like order” or learn more” buttons.

This astounds me. With all the customer data marketers have today, there really is no excuse to not include a customer name (as a minimum) in your email marketing campaigns. While managing overall projects in PM software is helpful, it might be nice to migrate component tasks related to multiple projects to your own to-do list. Beyond the email automation, it also offers an SEO audit, social media publishing capabilities and tracking, website visitor tracking, lead scoring, and landing page and form builders. Developers and technically oriented users can also code their email with inline CSS and HTML.

Email #2: Thank You Email – a personalized and authentic thank you email to all first-time customers that also includes another promo code in an effort to drive them to buy again soon. Consider automated email sequences to take some of the work off your plate, on an ongoing basis. Welcome messages should read as if they’re coming from a friend, not from a nameless, faceless marketing entity. A popular mistake small businesses make when it comes email marketing is being too one-sided. Live Chat, Feedbacks, Notifications, E-mail marketing & automation, analytical dashboard etc. As well as allowing you to send out email newsletters and campaigns to your list, ActiveCampaign also wants to assist you in managing your contacts.

But if you are willing to get that far, you’ll have access to a tool that lets you compare your email subject line to all the email subject lines ever sent in the MailChimp system, with performance data. All three platforms are complete with the necessary features you need to create professional-looking emails, manage your email list, and schedule your broadcasts. You’ll see quick stats from your latest campaign on the front page, with a screenshot of the email to remind you how it looked. Then, through the very precise tracking tools that email marketing offers, you can figure out which marketing message worked better to convert sales or user actions. SMTP relay servers provide services whereby the customer can send email messages. You need to stand out amongst email competition in the inbox, and there is a scientific solution to help you do just that.

Anyways, in using both email providers extensively and having learned the ins and outs of both services, I discovered the pros and cons of each which I’ll enumerate below. If you click on the link in the email it takes you to their website clearly showing all the types of individual fits and personalities these jeans take on. It helps you to successfully engage your email list, build relationships and turn prospects into buyers. It’s illegal to buy third party lists and this can greatly impact your overall email strategy in a negative way. Appears that they’re a Feedburner replacement specialising in RSS-to-email (sending your blog subscribers an email about latest posts). In an ideal world, all email clients would display your emails just as you created them. We liked it so much we wrote an entire case study on this one email They pull data from their users’ weekly activity and summarize it in an email.

These are created within the organization and are found operating within the organization premises whereby it provides email messaging services. If you want to add some additional, informative messaging, keep it minimal – keep every word important and your email will feel important.

If there are any significant segments of your list using another email provider, you’ll want to include that in your test as well. Not me. If you do this step now, writing your welcome email and designing your opt-in form is going to be a lot easier. With tablet and smartphone devices dominating email opens, it’s imperative that you ensure your emails and landing pages can speak to the customer that wants to call your business. As a result of this expectation, subscribers who receive a welcome email show, on average, 33% higher engagement, than subscribers who don’t receive a welcome email. If you are a company using an email marketing software, then you would require help every time you create a marketing campaign. Those who think email marketing is dead simply just do not know how to use it well.

Additionally, MailChimp offers an iPhone and iPad application so that you can manage your email marketing campaign on the go, but it does lack an Android application such as the one iContact offers. Make sure when you send out that next email it is from an address that those who receive it can respond to if they’d like. If you want a great head start with your email marketing we can design a professional looking email template based on your logo and branding.

No-reply’ email addresses makes the sender look arrogant and the recipient looks less important. They even offer a pay-as-you go” option with a price per email sent that ranges between 1.5 to75 cents. If you’re the one sending out the email on behalf of the company, use your actual name in the from address field. Incorrect attribution because some email clients automatically download email images which will count as an open even if the recipient never opens the email.

If your business is online, make sure you heavily encourage any visitors to enter their email address, and require an email address to create an account. It’s said that a spoonful of sugar helps the medicine go down; this is also true in email marketing. This was especially problematic given that some other free services, including Benchmark and Mad Mimi, do offer automation, albeit for quick-n-easy triggers like birthdays and new subscribers. Then you can choose the bundle of services with the right features to fit your business and your budget.

Nine Free Mailing Services For Startups 2016

Top Free And Open Source Email Marketing Software

If you own (or work for) an eCommerce company or online retailer, you may want to stop what you’re doing, shut down your other tabs, turn your phone and email off, and pay attention to this blog post on eCommerce email marketing. Think of B2B email marketing as yet another tool in your inbound marketing toolbox If you’re not using this marketing strategy to communicate with your clients, then you’re missing out—BIG time! Sorav spearheads echoVME, a self funded organization which aims at delivering world class Digital Media Marketing skills and expertise, and reached its zenith when it was recognized as ‘The Best Social Media Agency of 2013′ by CMO Asia. Aylin Sankur is a content writer at ONTRAPORT who loves to learn and write about all things marketing. Your email marketing information is very sending but i prefer issues to do with CRM in world Telecommunication industry including key developments. Each time a new user signs up for a free trial of their service, you get this email.

Score some easy wins in terms of total number of followers by tying your email marketing campaigns to your social media marketing efforts. It allows you to send marketing emails, automated messages, and targeted campaigns. Companies are collecting massive amounts of data that allow the savviest marketers the unique ability to automate more of their email communication strategy. Segmenting you list is proven to increase your email open rates, boost your click rates, and decrease your unsubscribe rates. Email #1: Welcome Email – an email that thanks subscribers for signing up to receive updates and special deals from you. Smart entrepreneurs use email marketing to create new business and turn customers into repeat customers. Here are the top 10 digital marketing automation tools based on their algorithm. Another advantageous aspect of plain text email is that you do not need to worry about image-blocking.

Constant Contact posts to Facebook, Twitter and LinkedIn MailChimp lets you auto-tweet to Twitter and auto-post to Facebook, and allows your subscribers to comment about your email on Facebook. Maybe you launched a new product line and you want to give your email list first-access to the goods. With all the social media craze nowadays, companies have started to neglect email campaigns, which is a wrong move. If not, you can download our 5-part guide to growing your email list , which includes how to get people to sign up on your website. Building a quality email list helps your marketing campaign succeed because it targets consumers already interested in your product. Email marketing ensures delivery of the mail in the recipients’ inbox increasing the chances of the mail being noticed and acted upon. Being a photography website, they’ve done well to incorporate beautiful imagery into the email. Rytis Lauris is a digital marketing expert, specializing in email and e-commerce marketing.

Just let Zapier copy their email address to your newsletter, and add an autoresponder to get them up to speed quickly. When someone signs up for updates or a newsletter, be sure that they get an automatic thank you email. They need to have efficient email marketing software that can help them send, schedule, track, analyze the emails and the customer behavior.

You’ll get a real-time score and summary, along with detailed recommendations as to what areas of your email should be corrected. In email 4, request a product review (and – you guessed it – make some product recommendations). Use your email marketing list and emails to work with campaigns you’re running on social media by prompting your clients to follow you on Facebook. The service provides you free ad-free plan that includes 25 users with 5GB /UserMailbox Storage and 5GB /UserDocs Storage. Your email message and landing page should work together closely for best results.

Email is an important marketing tool for anyone doing business online and MailChimp is an extremely attractive option for those getting started with email marketing. For instance, some services charge per email, while others charge by the contact with unlimited emails to each contact. Our vision when creating the perfect email marketing system was to create something that makes it easy to get up and running in minutes, start converting your traffic into leads, and your leads into buyers. Our mission, here in Moosend, is to offer you the best email marketing experience, so stay tuned for more tips and techniques. For a low monthly fee, they are able to maintain positive ROI and maximize their email marketing budgets. Email marketing has now got to a place where the majority of a design can be dragged and dropped.

These tools will also allow you to segment your email lists, customise email look and feel and access detailed analytical reports. This is grossly inadequate when you have to upload images and banners for your email newsletters. Like Mail Chimp, ExactTarget features integration with many third-party services like Salesforce. We can work with you to create an email marketing strategy that makes sense for your business and objectives. One of the challenging aspects of sorting through the different email marketing platforms is trying to figure out all the different price points. When it comes to creating email marketing campaigns that deliver results, there are 3 core metrics you need to pay attention to in order to succeed. The data behind trigger emails shows us that trigger emails perform much better than traditional email. SEO Information Technology – Email Marketing Services Company Mumbai India offering Bulk Mass Emailing Services.

Email marketing can be the lead generation machine you’ve been looking for… if it’s done right. Your promotional emails are a part of your brand identity, so email design should correspond to your brand colors. I’m in research mode to find the most effective intergrative all in one” (service or software) that’s affordable and secure. Knowing the industry of your subscribers is a great way to segment your email campaigns. Our open rate is 61% above the eCommerce average of 16.8%, and our click rate is 160% higher than the average.

One of the main benefits of email marketing is that the necessary tools come at a low price compared to other marketing channels. Windsor Circle’s Customer Retention software steps up the game by deploying data-driven marketing solutions for your clients and we unlock behavioral targeting, RFM analysis, and customer lifetime value analysis into their strategies. If you want to create mobile friendly emails to build high quality email subscribers, AWeber is the best choice. Content marketing is not the same as social media marketing and certainly not the same as an email marketing.

Sending emails too frequently is a great way to kill your email marketing strategy instantly. Email marketing software allows you to track customer purchases to see which products they are most interested in buying. Reports are displayed in graphs and can be exported into a spreadsheet, but you cannot receive a report in an email. Campaign Monitor – Create your own templates with Campaign Monitor’s easy-to-use template builder.

That can be the case when you get an email in plain-text format, rather than a flashy, over-designed newsletter—plain-text emails feel like something you would get from a friend. Click-to-call is a crucial component of every holiday marketers’ email toolkit and especially useful for those direct marketers looking to sell a unique product or service. Setting up an email to send out messages on behalf of a company CEO or President can have a large impact on open rates.

To ensure your emails don’t blend in, here are five email marketing best practices you can use to make your emails glitter in 2017. Most of the times, the recipients will open emails because they are looking for a good deal. Blacklisted IP : Stay on top of your IP addresses and find out when your IP lands on a blacklist or blocklist. These 5 E-mail marketing service providers listed by above are in our humble opinion the best in the market at this time, and you can pick any one of them according to your requirement and budget. As a result, I decided to do a little research and signed up to 10 different top emailing lists to see what they were up to with their back-to-school marketing campaigns. Too often marketers send readers to a generic, existing page on their website instead of designing a page that is specific to the audience and the goal of their email message. I’m working with a non-profit that has very heavy email views on mobile, but not donation conversions.

Some of the email campaign services offer advanced features, such as A/B testing, also known as split testing, so you can compare your readers’ preferences for one email over another. What’s great about this email is that it sells the notebook, while also maintaining a nurture-y” feel. Our multi-touch approach to digital marketing helps you create, personalize, test, launch, and optimize your email marketing campaign with ease. It lets you send and track emails, manage subscribers, view analytics, create nice email templates, and setup autoresponders. MailChimp is an email marketing powerhouse, sending billions of emails each month. While you don’t need to be a designer to create eye-catching HTML emails with Campaigner, you can still benefit from these tips written by our expert designers as you build your emails. Net-Results aims to make it easy for you to automate all kinds of marketing tasks.

Commerce Email Marketing Messages That Boost Sales

Email Marketing Agency

So you’ve heard the buzz about how easy and cost effective email marketing can be for your business.  I can’t agree with you… With the growing concern over spam, email providers just don’t deliver messages that are sent automatically (meaning email marketing) in the user’s inbox that frequently anymore, regardless of the subscriber having confirmed the subscrtiption or not.

Despite the popularity of social media sites like Facebook, Twitter, Snapchat, Instagram, and others, email remains one of the best tools you can use to effectively communicate messages, engage with your customers and would-be customers, and drive more sales.

If you want to be really aggressive with building your list, you can try gating certain products or pages on your website, or prevent visitors from accessing your entire website itself until they provide you with their email address and contact information.

The user-generated product reviews data incorporated into FrontRunners is collected from submissions to all three Gartner Digital Markets sites (, and ). As a quality check, we ensure the reviewer is valid, that the review meets quality standards and that it is not a duplicate.

What It Is: Once your subscribers have confirmed membership on your list (or taken any other kind of action you’d like to reward), kick back a simple thank you email – and, for best results – include a featured offer, CTA, or other suggested resource(s).

If you’re unsure of what a ‘batch and blast’ email is, it’s an email such as a monthly newsletter that goes out to all of your customers regardless of buying or browsing habits, how many touch-points they’ve had with your store or any other segmenting divider you can think of to segment your customers.

Come Back Emails: Most email marketing services like MailChimp offer ways to identify who is engaging and who isn’t – creating a special campain for subscribers who haven’t stopped by in a while let’s them know you care and reminds them to check out your site again.

That said, there are some email marketing tools that are better than others , and when it comes to ecommerce marketing you’d be well advised to look beyond these traditional email marketing tools at marketing automation services designed with ecommerce in mind.

Offered via a variety of modules focused on different facets of digital publishing and marketing, such as email newsletters, video proofing, and database publishing, Bremy enables modern enterprises to configure a customized solution for boosting marketing efficiency.

Volume 1 (Marketing Domination) Book Online At Low Prices In India

Beginners Guide To Dominating The Market With Email Marketing (Marketing Domination Book 1) EBook

Written based on Comm100’s expertise and experience in the email marketing field, The Ultimate Guide to Email Marketing is a comprehensive and practical guide to learn tested and proven tactics for successful email marketing. For example, they ensure your emails display properly in many different email readers and they upgrade their systems to ensure the compatibility with the latest versions; they offer high deliverability rates (most likely the revenues that you get from high deliverability will end up covering your expenses on an online markting service.); stock images, templates, pre-scheduled delivery of messages; tracking reports; online archives etc.

It’s not just the number of people who are watching videos that’s important – it’s the reasons why they watch it. When you post an online marketing video to a business website, you’ve got a great chance of engaging with a busy executive who is specifically looking for your services but might not have reached out to schedule a meeting for a presentation.

The top 3 industries for average of email mobile open rates in Canada are Media and content distributors with 59.2%, Tourism, hotel and entertainment businesses with 55.1% and Retail trade businesses with 53.2% – Dialog Insight Mobile email open rates: Are you in the top 3?” (2016).

This book contains demonstrated strides and methodologies on the best way to viably start our journey as an email marketer, furthermore how we can relentlessly progress while building up a solid establishment and how to make more streets for us to draw in more supporters and at last, more riches.

In a study where a leading retailer in the US targeted 925,000 email subscribers with both its regular emails and coordinated Facebook ads found that subscribers who received both were 22% more likely to make purchases than those who only received emails.

A very useful summary, thanks Marcus.I’ve had some success using Mailchimp in the past although eager now to try others services.I found MC relatively easy to use and navigate once I understood some of the terms relating to (all) mailing lists such as auto-responders, lists, groups, A/B positive for mailchimp is I found their guides/tutorials very good.I’m in the process of expanding and evaluating services such as Aweber on another site and interested in other providers questions:1.

If you haven’t had the chance to try out Studio yet or you’re looking for a bit of guidance on how to maximize the success of your email campaigns, we’ve got all the information you need to make them engaging, beautiful and ultimately, enticing for your readers.

That’s not to say we should be squeezing everything into a tiny space to avoid scrolling all together, but just like the first 5 seconds of a video, this is your opportunity to capture the attention of the reader before they make the decision to skip” over your content.

I have looked at/listened to and Googled Dangerous Mailer, mentioned above and known for their weird marketing tactics and guaranteed inbox delivery (simply, they contact each company to verify IF each and every email address is legit BEFORE sending, thereby eliminating bounces and getting respect from aol, outlook, gmail, etc.

GetResponse Pro also has a great landing page creator and helpful tools (like email previews across 15-plus clients) — things we didn’t even know to appreciate until we realized most other services upsell you (or require you to pay for a third-party service) for the exact same stuff.

Web Based Email Marketing Software

What Is It? Why You Want To Set It Up

Feel free to email, tweet, blog, and pass these ebooks around the web … but please don’t alter any of its contents when you do. Thanks! First, as a sign of togetherness in this important fight against crappy emails, let’s agree that: 1) We will never use the words email blast” again and, 2) Promise each other that we will never send another email that we would not want to receive ourselves.

Emma offers a 15-day free trial, but you need to speak to a representative to get access to it. What sets Emma apart is its beautiful email templates and superior advanced features that make running an email marketing campaign a cinch, even for an inexperienced user.

These services let you spread news about your company and bring in new customers in an efficient and reportable way, for this you’ll need to have an awareness of best practices for designing an email in an uncommon way, frequent reviews on email deliverability, and a flair for developing interesting content that targets distinct audiences.

If you’re at the point where you want to delve into automation, we recommend you invest in a paid service that really puts weight behind it. That may still be MailChimp — its paid and Pro services have rich automation options, and Pro will also give you access to multi-variant testing, more advanced reporting, and the ability to create complex segments with lists.

In addition, 83 per cent sometimes, often or always wondered why they received brand emails and 96 per cent have at some point questioned this, according to the DMA Email Tracking report This should be a worrying sign for email marketers – either the email is not connecting with the recipient or the recipient did not sign up for the email in the first place.

ER: The future of email marketing is hyper-personalization.” Once CRMs are better equipped to integrate with multiple channels, hotels will have a tremendous amount of data on their past guests, allowing them to send highly-personalized, highly customized email campaigns.

Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers’ junk folders or, worse, get your emails banned before they ever reach their recipients.

As far as customer acquisition channels go, webinars are one of the most effective ways of speaking directly to your potential customers Kissmetrics uses email marketing as one of the ways to promote a webinar, which makes it easy for subscribers’ to learn about upcoming events and schedule the time to attend.

I just came across Mad Mimi I am really digging them for their UI style, templates, pricing ($15 for under 2,500 contacts), free version (like MailChimp) and features that allow me to use autoresponding, triggers, and drip campaigns (just like InfusionSoft – who, in their defense, have a great support team).

These extensions and web services help you manage your email inbox and increase productivity Scheduling emails, sending automatic follow-up emails and creating email reminders will all help you get on top of your inbox and help secure potential customers.

As such, email marketing software is no longer just a batch and blast system that allows marketers to push out their message to the masses: it has evolved to include advanced automation rules, integrations with blogs, mobile devices, and social media, allowing you to not only reach customers through their inbox, but also through the variety of other channels that they frequent in 2014.

Free Email Marketing Ebook @ How To Email Marketing

How To Build Your First Marketing Automation Workflow

Content delivery workflows are the foundation of the marketing automation world. Email Marketing is a form of direct marketing that utilizes email as a way of efficiently distributing information and marketing materials such as business email newsletters , advertisements, promotions and fundraising materials to prospective customers.

Then you can target the right SEO keywords and people to join your list who will be interested and excited to buy your products and services (that solve their problems and help them realise their desires).For example you can’t sell a BBQ recipe book to vegetarian people.

Elite Email – Choose from a myriad of fully-customizable templates, share your emails on popular social platforms such as Facebook, Twitter, LinkedIn and Google+, take advantage of a fully-branded subscription center where your customers can set up their preferences, enter their info and even edit their profiles (talk about making you look sophisticated!), and fall in love with the live ticker that delivers your stats as they’re happening.

Almost every email newsletter tool lets you choose and customize an email template for your messages, but few offer the advanced options you’ll find in FreshMail Log in, and you’ll see an email editor that looks more like Photoshop than any email app, with tools to customize every part of your message’s design.

I consent to my personal data being stored according to the guidelines of applicable law for marketing purposes by FreshMail and I acknowledge that I have provided this information willingly and I am aware of my rights regarding access to my personal data, changes to it and its deletion.

Incorporating email communications into each stage of the ecommerce purchase cycle not only ensures a high level of trust from your customers, but will enhance the customer journey by reacting to your customer’s purchasing behaviour in a timely manner.

In the future, we’ll talk about more advanced techniques, such as measuring the cost of lead acquisition, but for now know this: your email list is one of your most valuable resources, and if you learn how to treat it right, the cost of doing so will pay for itself.

Email marketing has garnered a bad reputation from spammers: those who send irrelevant emails, or possibly even phishing emails to get your bank details, and those who send multiple emails a day – usually without having sought permission from you to send you information.

I’m not sure who out there will offer what you need but I’ll just put up my hand to let you know we are planning to introduce exactly such a feature either into our LinxCRM product (mainly for financial services in Australia/New Zealand) or the new LinxMail desktop HTML email app.

You can host it on your own server for free, and then use other Django tools to send your messages via Amazon SES , Mandrill , Mailgun and other transactional services—if you’re sending only a few thousand messages, you should be able to stay in the free tier.

It is possible to have a large number of subscribers who don’t actually belong on your list- they’ve lost interest, are no longer engaged, or made their way onto your list with a set of completely different expectations than what you are currently delivering on. People continually make the mistake of assuming that the goal of email marketing is to mass a HUGE list.

Avoid any overtly salesy language or anything likely to trigger spam filters MailChimp offers a useful best practice guide to email subject lines We’ll go for ‘Places for our Baking Workshop are going like hot cakes ‘. If in doubt, you can test your terms and phrases using the Subject Line Researcher.

Rather than allowing every single email you send to be broadcasted to your entire email list, segmentation allows you to send each email only to those subscribers who you think will be the most interested in the content, thus resulting in higher conversions.

If you’ve been following along from the beginning, you have now learned how to grow your email list to epic proportions, you’ve segmented your list so that your emails are highly relevant to each individual subscriber, and you’ve learned how to send amazingly effective emails that have a high open-rate.

We find it vitally important for an email marketing company to ensure their email communications meet email standards and protocols to not only ensure deliverability, but to prevent anti-spam measures and other systems from preventing the delivery of the emails.