ECommerce Email Marketing Guide
MobileCause solutions help organizations of all sizes strengthen traditional and digital campaigns across mobile, social, and online channels. By following these email marketing best practices and utilizing email marketing software we can all put an end to crappy emails (Hooray!) and instead focus on providing timely, helpful information for our contacts, in turn adding more to our company’s bottom line.
IContact – iContact has also made a name for itself in the email marketing scene, offering hundreds of email marketing templates to choose from, an easy drag-and-drop interface for users without advanced design skills, and integrated social sharing features so you can share your messages with Facebook, Twitter and LinkedIn.
MailChimp also fully integrates its reports with Google Analytics, Salesforce, and many other applications, allows users to incorporate their social networking sites to maximize their marketing outreach, and offers A/B split testing campaigns as well.
When you have your customer’s email addresses, it can help you both identify and communicate with the customer, so you can remind them what they have in their cart without having to hope they return back to your website (which, when they leave, is unlikely).
For example, if a visitor to an online luxury shoe boutique downloads The Ultimate Guide to Summer Shoe Styles”, that marketer could send them an email three days after they download the guide asking if they had any questions, soliciting their feedback, and offering an opportunity to complete a primary conversion (i.e. buying something) by offering a discount incentive or link to a limited-time offer.
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Thinking beyond the email is more than worth it. According to McKinsey, Customized landing pages — which send the user directly to the item or offer featured in the e-mail — can increase conversion rates by more than 25 percent.” It’s especially worth it when creating a great second click is as simple as GetResponse makes it.