Kristy Sammis, Cat Lincoln, Stefania Pomponi, Jenny Ng, Edita Gassmann Rodriguez, Judy Zhou

Influencer Marketing Made Easy

The exponential growth of the Internet during the last decade has made an undeniable twist on the daily lives of millions of people around the world, from the way we use the phone, to how we do banking, to the way we buy or sell products, everything now is done online. An influencer is a person who engages with their online social media community substantially through retweets, shares, comments, etc. This, combined with the fact that video will soon take over the Web, could lead to influencer marketing becoming the most common form of online product promotion. Influencer marketing isn’t merely the purview of large organizations, said Prussakov. First, to realise the full benefits of influencer marketing you need to sell product on eBay or Amazon under your own brand. The biggest mistake I’ve ever made carrying out influencer marketing is direct outreach. One of the reasons you hire an influencer to begin with is because they know their community.

So in the interest of uncovering the brand-influencer conduit right for you, here are 14 of the most popular influencer marketing platforms in existence today, sorted alphabetically. Brands and Agencies contact Viral Nation because we’re the pioneers of influencer marketing and are the best at what we do. Most brands acutely track website visitors as a key reporting metric, and it should be no different for influencer marketing campaigns. You need to understand your audience, their customer journey, and their influencer touchpoints, before you start searching for influencers. The great news is ANYONE with a business or product can leverage influencer marketing in some capacity. Another distinguishing factor between influencer marketing and advocate marketing is that influencers are almost always paid in some way, either with money or free products.

Arguably the most popular influencer tool today, Klout analyzes Twitter, Facebook, Google+, LinkedIn, Foursquare, and Instagram data to arrive at a social influence or Klout” score. This reminds marketers to pay attention to the true influence – not only how many people the influencer is able to reach, but also, is s/he going to reach the right people for your brand and ignite engagement. Another big challenge faced by marketers is actually liaising with the influencer in a productive way.

Google Alerts: Set alerts for keywords pertaining to your brand to identify people who actively write about topics in your realm. While it seems that some companies don’t want to let go of their outbound marketing practices, fashion ecommerce sites are targeting influencers like pros.

This type of business relationship can also jeopardise your strategy altogether and leave your influencer unmotivated to push your product or service. In 2009, she established a social media department for Peak Communicators, B.C.’s largest independent PR agency. Our Influencer Marketing Platform helps you discover new ways to look at social influencer marketing data. Though sometimes annoying, the goal of Google and FTC crackdowns is to eliminate spammy link building and dishonest marketing. Check out additional resources to get your influencer marketing program off the ground, including webinars and monthly reports. LF: A lot of brands that work with influencers are doing so on traditional social platforms because the ROI is visible to an extent. As ‘Google Trends’ depicts, there is a continuous growth in Influencer marketing over the recent years.

This means that a brand starting with influencer marketing needs to understand its audience, in order to enjoy the benefits of an effective campaign with an influencer. The best social media influencer marketing agencies have connections with influencers in different niches, so make sure to ask them whether they can help exactly in your niche or not. So, although Influencer marketing has softer KPI’s than the rest of the digital marketing sphere, it is a vital complement to the other ROI driving channels.

Don’t be afraid to try something different or a variation of the same campaign next time to make it even better — it will be unique each time with the selection of new participants, which is the beauty of influencer marketing! This is one of the most awesome concepts ever introduced in the year 2017 because it allows you to quickly build your OWN affiliate marketing business by LEGALLY taking advantage of TOP INFLUENCERS. A relatively new form of one of these marketing strategies is influencer marketing. It turns out that even other celebrities are not immune to celebrity influencer marketing. It’s been a wild year for influencer marketing as marketers realize big impacts.

Based on these numbers, it’s no surprise 59% of marketers plan to increase their influencer marketing budget over the next 12 months. GetResponse shared their influencers’ content, which encouraged those influencers to in turn promote GetResponse’s Marketing Automation Hub content. Another big step is developing a standardized pricing model and means to measure the value and impact of an influencer.

Inkybee helps you find influential blogs and bloggers in your industry while pulling in engagement metrics, audience, and social accounts. It’s important to remember though, Affiliate Marketing only works when the influencer and their audience is a good fit with your brand and there is a lot of engagement on their social platforms. An agency is a tempting option because the hard work is done by professionals whose job it is to run campaigns every day. For a visual look at how to put together an effective influencer marketing campaign, Tracker teamed up with LEWIS PR to create a beautiful and informative infographic that gives you a 5-Step Action Plan for influencer marketing. With both SEO and influencer marketing high up on brands’ agendas, we’re going to share a few tips as to how you can work with influencers to improve your SEO. Thus their Influencer Marketing follows the principal she’s a mom like me” (Conner, 2016).

She has spent the past 8 years developing relationships with over a thousand influencers and is passionate about helping them create a flexible lifestyle through influencer marketing. Ranked by Brand Republic as one of the Top 50 UK Marketing and Social Media influencers, Dan Purvis is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect businesses with their audiences. Wal-Mart, NBC/Universal, Fanduel, and The Travel Channel have all used the platform to forge and manage influencer relationships. Brands engaging in influence marketing often focus solely on creating short-term buzz and incentives for their target customers when they should also be focusing on building and fostering long-term relationships. When brands are authentic and transparent about their influencer relationships, they build trust and credibility.

Start with the CFO and present near-term and long-time financial benefits, including analytics that show how other digital marketing efforts are trending downward while engagement with influencer content is on the rise. Be certain that every paid influencer tags a sponsored post with #ad (due to FTC guidelines ) and make sure to use a predefined hashtag for the campaign so posts are categorized and easily tracked. The beauty of this real case study helps you understand wat’s wrong with your business, and how to grow it with influencer marketing. These influencers” are the stars of the social media world with vast followings and loyal bands of engaged fans. The most common mistake I see people making in influencer marketing is not knowing the guidelines set forth by the FTC. On top of that, using influencer content has improved our conversion rate by 19%.

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