Is It Time To Call Bullshit On Influencer Marketing?
IMA helps brands tell their story through the world’s top influencers, such as bloggers , vloggers and social media influencers. Putting yourself out there is hard.However,if you find an influencer whose interests align with yours,then you’ve found your audience.(That’s the commutative property at work for all you math whizzes.) Partnering with an influencer gets you easy access to an audience more likely to become consumers of your products,there by expanding your reach.
Automation tools can be costly, especially for a small program and they remain focused on bloggers, but they can free your team to focus on other aspects of the program that can’t be automated and may be more valuable to marketing as a whole, such as making the most of user-generated content.
Not just any influencer will do. It’s important to take the time to find out who key influencers are in your industry, of course, but the issue many people overlook is the fact that who the issue many people overlook is the fact that who you find influential isn’t necessarily the same person or group of people your audience finds influential.
Our answers always are: yes it will integrate, with just one click; with the right strategy it will have a beneficial impact on other marketing channels, and the value you get comes from automation based on social data becoming a key part of how you do email marketing from now on. Email marketing already generates the highest returns compared to all other channels.
These relationships, coupled with a knowledge of the space and ability to effectively strategize, manage, and scale high-reach, high-ROI campaigns make collaborating with influencer marketing agencies one of the best options for brands looking to create and launch impactful influencer marketing campaigns.
We will call this brand, Brand 1. The other brand who we will call Brand 2 saw some decent results but left a lot of opportunity on the table because of mismanagement and misunderstanding of the influencer marketing space, despite our best suggestions and coaching strategies.
Whether you are seeking to establish credibility, extend your social reach, or increase consumer trust in your brand, knowing when to use earned influencers and when to use paid influencers can help you get the most out of your influencer marketing strategy.
As brands consistently struggle to reach target audiences, spending big bucks on ads that are ineffective at driving sales or engagement and inherently difficult to measure, Influencer Marketing sits second behind Content Marketing in term of overall effectiveness.
Before I go any deeper into digital marketing basics in general, I thought it was incredibly important that you at least get an understanding of the fundamentals behind any form of digital marketing that you do, or marketing in general in this day and age.