Influencer Marketing With Contest, Blogging, Social Media
In only six months, Ykone has positioned itself as the very first Influencer Marketing agency in the Middle-east. Don’t rely solely on social metrics to determine the right influencer partner and so on. While learning strategies for creating authentic, collaborative, and lasting influencer partnerships is crucial for any brand looking to work with influencers, it’s equally as essential to first understand the psychological forces shaping the influencer marketing landscape.
Instagram is the most engaging social media platform that your brand can be active on. It has more than 400 million monthly users (as compared to Twitter at 310 million, Snapchat at 200 million, and Pinterest at around 100 million.) The size of Instagram’s user base alone should encourage brands to create an account on the social network.
It seems as if most business owners fall within the generation X and are more hesitant to believe in real-time and influencer marketing than traditional marketing efforts that they’re used to. Despite the some of the barrier, I think if business owners are open to the idea of implementing some of these tactics, they’ll start so see some positive growth within their company in a short amount of time.
Additionally, this global interest graph would have the power to supercharge any number of existing marketing initiatives through the use of big data, allowing brands a level of targeting that would never before have been possible: loyalty programs, ad networks, influencer marketing, trend prediction, drip campaigns, social listening, sentiment analysis, recommendation engines, and much more.
According to Altimeter Group’s State of Social Business” study, 35% of social media professionals polled in Q2 2015 considered their use of influencer marketing to be at a mature stage, and only 14% had no plans to use it as part of their social strategy.
Introduced over the 2016 summer that allows users to permanently save content), marketers may choose to supplement and/or preface Snapchat marketing campaigns with social promotion from involved influencers across their Facebook, YouTube, or Instagram channels.
Last year, Current rebranded to focus on marketing for real lives and created a unique Realistics process to better serve clients, where data and insights are combined into a nuanced real-life picture of how people live and interact with a brand or category.
After examining 133 influencer technology companies, marketing consultancy Lighthouse3 found that a mere 27 percent were able to deliver on all five of the following: identifying an influencer, connecting with the influencer, engaging with the influencer for unpaid activity, recruiting them for a paid campaign and offering reliable reporting mechanisms like reach, engagement and sales.
For a high profile celebrity like Kim Kardashian ( $10,000 per promoted tweet ) or Bethanny Frankel ($5,600 per promoted tweet) this may be a reasonable value estimate, but for most communications and marketing professionals, influence campaigns happen on a much smaller scale and with far less tangible examples.
Tapinfluence seems to be the platform that a brand with a budget of at least $50,000 to spend on influencer marketing would go to. They’re sitting at the enterprise end of the market with some analytical software that looks like it can scour the entire web to find the very best quality influencers.
Influencers know how to create and curate messages in a way that their followers will connect and encourage engagement on their platforms, knowing that the number of engaged followers is much more important then the total number of followers as it shows how many people are actually interacting with them influencer being a better indicator than reach and impressions.
Influencers sometimes underperform and overperform but don’t focus as much on results as in the effort that the influencer has put in. Of course, results matter in the long run, but in the end your influencer can only control so much of his fans’ reactions.
Despite all of the annoyances that come with this new territory, brands are going all-in because the ROI potential is quickly surpassing that of more traditional forms of marketing, with many brands seeing unprecedented returns when marketing through their more vocal and influential customers.
The rise of social media made it even easier to tap into these influencer networks as brands and agencies had to do less detective work; it became relatively easy to find people online who appear to have vast influence based solely on numbers of fans and followers.