3 Influencer Marketing Ideas For 2017
Businessmen are leaving no stone unturned to promote their product or service to enter the large chunk of the financial market. Influencer marketing done right is about delivering real value, with authentic stories and content that attract and retain consumers. Many of the common goals for influencer marketing campaigns are: Brand Awareness, Get people to try a product, Gain Social Media followers, and Increase sales. Our technology paired with our philosophy of ‘Influencer Marketing Done Right’ is the winning combination to make Influencer Marketing work for you. To become an influencer requires a true understanding of desires, pain points, challenges, business processes, and the jobs of your audience.
From a PR perspective, Influencer Marketing is the shift in recognising there are new ways to reach your audience or publics. The more you read of this blog post, the more you’ll understand exactly how to use influencer marketing in your social media strategy. The company says that its marketplace — now in a closed alpha phase — has about 300,000 social influencers in its database, not all of whom have actually signed up. By contrast, HyPR says that competitor TapInfluence houses about 25,000. You can build an empire on any niche if you know how to target the right influencer with unique angle & become an authority on your respective niche. We’ve even seen a handful of traditional advertising/marketing agencies launch their own influencer departments this year in an effort to innovate. It’s important to realize that Influencer Marketing is by no means a quick & easy hack.
CPC Strategy is a retail-focused Search agency that uses a proprietary Search optimization process to drive conversions by matching inventory with consumer intent. Of the companies surveyed, 60 percent used five or more metrics to measure the success of influencer marketing. In theory, a brilliant campaign with a perfect story told by a single influencer with the maximum possible amplification power will result in 100% reach!
Beyond advocacy, an influencer’s expertise, network reach and talent for creating content can be very valuable to marketing outside of campaigns. Mid to high level firms who are going to be doing a lot of influencer targeting should check out GroupHigh or Buzz Stream. In the last few years, increasing numbers of brands and agencies have brought their influencer marketing in-house, including Nokia, Jaguar and Abertis Infrastructure. Influencers have changed the PR game – but they’ve also changed the traditional marketing game. This is one of the biggest points of failure when it comes to running an influencer campaign, however as technology advances, this is expected to become less of a problem. A social authority filter allows sorting of influencers and reports can be saved for future reference. Marketers should revisit goals every few months to track the success or failure of the influencer program.
Standardizing the pricing in the Influencer marketing landscape is step one to evolving, and we’re on the right track to get there in 2017. At least tell the influencer you don’t have a large budget, but you’d like to pay them something (a nominal amount) as a thank-you. Twenty-eight percent of PR managers have a relationship with an influencer in their company, compared to only 11 percent of digital marketing managers. The biggest mistake I see made with Influencer Marketing is focusing on the numbers vs the best fit. The crawl report provided by the tool can take your influencer marketing to a whole new level. Budgets for paid influencer marketing usually depend on the influencer’s audience size and reach.
Marriott’s #itpaystobookdirect” campaign was one of many such influencer marketing campaigns that proved successful in educating travelers on the benefits of booking directly on versus third party sites. If you are a regular listener of the PNR: This Old Marketing podcast , you know that Robert Rose and I cover native advertising just about every week.
This free 100+ page guide explains why we have chosen the 5 tools in each category and gives links to all the tools. After you define possible content creators through ClearVoice and then find influencers on Klout to help amplify the content, leverage Inkybee to track the full influencer outreach process. It will be necessary for any marketing manager to have a bachelor’s degree in marketing.
Features: This tool includes tracking on email opens and clicks, detailed profiles with contact’ social media information and mutual connections, and coming soon – ability to schedule when an email will be sent. The same study by TapInfluence and Altimeter Group also found that using social influencers for ongoing ambassadorships is the most effective marketing tactic, according to nearly 71% of the 102 marketers surveyed. Whether it is to increase your brand’s awareness, gain more followers on social media or get people to buy your products, this needs to be one of the starting points of your influencer marketing campaign. It’s a way to enhance what we do when we do it. Influencer Marketing is always on, because building credible relationships isn’t a one-time effort.
Form a Relationship with Influencers – Try to develop a relationship with an influencer before asking them to advocate for a product or company. We chatted with Guy Poreh , the CMO and head of customer success at HYPR — an influencer database and marketplace — to exchange ideas on the $8 billion market. Content marketing is an approach … a way of doing business if you will … and many executives we work with are still firmly set with the traditional four Ps model. After the initial pass in LittleBird I used filtering criteria to include people who actually work with marketing automation, or have direct hands-on experience. Saying that, influencer marketing technologies and services are typically applied in situations where there are very many individuals to interact with. Simultaneously, it will track the content in a way that it informs you on which social channel it has been shared.
In order to promote my own product, I usually target marketing and PR influencers, as my genre and my niches are firms writing about blogger outreach and influencer targeting. An influencer marketplace employed an automated system in which it would identify high-performing blogger content and launch an amplification campaign. Put simply, if your brand wants to stay relevant, you need to launch an influencer marketing campaign and get the help you need to succeed. These are good places to start but be prepared to spend time vetting each influencer and communicating with them directly.
Both metrics are combined to give an synopsis of how influential and active an individual is within certain communities such as marketing, social media, tech, sports, Etc. A joint study between Twitter and Annalect discovered that 40 percent of respondents purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube.
According to Michaels’ article on influencer marketing , The FTC requires all material connections to be disclosed with a documented process. As you can see from the chart below, there has been a 1000% rise in people searching for influencer marketing solutions or advice over the past two years, demonstrating the massive rise in its popularity recently. Include a request to tag your brand in all influencer collaborations so that your social media channels get more fans as a result of the campaign. Not only does it help you when it comes to measuring success, but it can also help you plan your outreach, and which influencers you’ll approach. Mia Dand, CEO for Lighthouse 3, also thinks that VC funding has been thinner overall this year compared to last year and influencer tech space is an unstructured mess” right now. As its name implies, it is a form of media that influencer has contributed in and earned their credibility, and respect.