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Influencer Marketing & Its Effect On The Path To Purchase

Influencer Marketing Technology Is A Hot Mess

Influencer marketing involves a lot of listening, planning and experimenting. It’s a simple fact that while most companies say they want honest reviews, if an honest review doesn’t paint the brand in a positive light, it could hurt business. Use your marketing automation platform to meet them where they, with what they’re looking for, and you’ll be set up for a successful new year. Having said this, it’s important to remember that we cannot and should not exert editorial control over the final piece of influencer content.

They can benefit from a set of Influencer Marketing tools that provides them the ability to discover new influencers, manage relationships with them and measure the impact on their business. An influencer can use Social Mention to discover mentions on different social media platforms. Influencer pitches can be long, but templates make it so that each one takes just a few seconds to customize. While it does not make sense to require each individual influencer to meet a maximum level of performance, it is necessary to set a minimum level of performance and to regularly assess and report on metrics critical to campaign success.

Specifically, reliance on influencer marketing is set to grow in the future, as customers seek more value from the products and services they buy. Firms as such require giving the influencers the much-needed respect forming an open and organic relationship for the influencer to endorse a product or service. In return, the influencer receives exposure to your audience and a great backlink to their website. The biggest mistake I’ve seen people make in influencer marketing is massive cold-contacting. Ann: Many smaller brands shy away from influencer marketing because they think it requires huge budgets. Context: Again, an influencer differs for every brand because, first and foremost, they are a contextual fit.

Fact is, what one sees is almost always a filtered version of who the Influencer actually is. Before reaching out for an Influencer, dig deeper to make sure that there is true alignment and you actually LIKE that person and would want to bring them home to meet your mom.

By prefacing Snapchat takeovers or other Snapchat marketing initiatives with posts on other (more permanent) social media, marketers can substantially increase visibility ensuring that interested audiences will tune in at the right time on Snapchat. While B2B influencer marketing can be a bit broader in nature (as customers may come from a wide range of interests) it’s still wise to find where your key audience spends their time, and focus on those niches. Although its Twitter audience is the most engaged, Instagram is Glossybox’s fastest growing social platform but Facebook engagement has recently taken a dive. Content marketing is a combination of SEO, Social Media Marketing & PR; it most often involves attracting traffic to your website using a blog. Don’t Be Pushy Being rude or pushy to an influencer will not make them want to support your brand, no matter how much $ you are paying them. But as marketing leaders, we need to remember successful influence is pervasive, not invasive.

What we are finding with some of our most advanced clients is that their influencer marketing practice is relevant to every other area of marketing; performance marketing, social media, corporate communications, product comms and even customer relationship management.

If you’re not already an expert in finding relevant people, reaching out to them, and building a relationship to support your team’s marketing campaigns, that’s step one before you send a single email. But if the relationship is more involved—and the blogger or thought leader is compensated for marketing on your brand’s behalf—the same FTC rules apply: disclose, disclose, disclose. In addition, given the resources required to find, court, and track influencers, it may make more sense to put marketing resources elsewhere, like in social ads (assuming you have good content and brand stories to back them up).

With social influencer marketing, you’re not solely dealing with the behavior of your social media team manning the accounts. Utilize Cyfe to create custom reports to see the impact influencers have made in your marketing efforts. You can plot them out in charts or just appreciate the numbers; this will help you to craft your next influencer marketing strategy and make your next campaign an even greater success. What’s worked well for me is a tool called InfluenceLogic (. ) that lets you track influencer growth and engagement rates so you can work with influencers that you know are on the rise in popularity.

Putting yourself out there is hard.However,if you find an influencer whose interests align with yours,then you’ve found your audience.(That’s the commutative property at work for all you math whizzes.) Partnering with an influencer gets you easy access to an audience more likely to become consumers of your products,there by expanding your reach.

Automation tools can be costly, especially for a small program and they remain focused on bloggers, but they can free your team to focus on other aspects of the program that can’t be automated and may be more valuable to marketing as a whole, such as making the most of user-generated content.

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