We are a digital brand editorial agency specialized in social media, content & influencer marketing. From campaign development, campaign planning, management and post-campaign reporting, we’ll walk through each of the steps of a successful influencer program and detail how to best approach the client relationship to give them confidence in your execution and the program’s deliverables.
Social media marketing can do multiple things for your business, depending on your tactics and investment, but the main goals tend to be to increase awareness of your business, attract new customers and increase the loyalty of your current customer base.
By owning these relationships and bringing these influencers into your own influencer network, you’re able to compensate them with experiences, new product rollout announcements and private feedback for new launches and have full exclusivity with the influencer, where they cannot mention any other competitive brand on their social account or take on sponsored content from particular brands as part of a sponsorship.
I’ve never before seen brands and agencies move at the same speed as now, where we have migrated most of our clients over to a white-labeled, owned influencer network, prepopulated with their biggest advocates for them to engage with and create opportunities for while tracking their success and key performance indicators.
We believe 2017 is the year where brands finally start to feel as though if they’re not doing influencer marketing, they ought to be. The question of what is influencer marketing?” will soon diminish and be replaced by why aren’t you doing influencer marketing?”.
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With influencer marketing, your focus shifts from attracting a large audience to one influential allows you to customize your strategy to fit each individual you have the influencer onboard,you have full-access to their expansive ‘s really as simple as that.
Influencer marketing is the an authentic way for brands to collaborate with online influencers such as bloggers, YouTubers, and social content creators.. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.
Before you dive into using an expensive influencer marketing tool – or even a free one – think hard about what you want to accomplish with your influencer marketing, and how you want to accomplish it. That’ll reveal more than a tool can about who you should be working with.
Finally, Humanization is important because one of the best ways to scale content marketing without massive investment is to tap into the expertise, the authority, and the real passions of the employees, customers, partners that already sit inside the company.
It can give your influencer marketing a significant boost by finding the best bloggers and social media influencers, assisting in managing your relationships with them, analyzing the value of your content, and measuring the impact of your overall efforts.
In order to capture the traffic and engagement potential that influencer marketing offers, you’ll need to map out a healthy pipeline of influencers with precisely relevant communities, carefully time your nudge with influencers, and build a content pipeline that will offer value to communities on a consistent basis.
If you’re trying to stay relevant with new marketing tactics and strategies, brainstorming for your next blog post subject or attempting to keep on top of the trending topics in your industry then these are the folks I think you should be following.
That includes the world premiere of Russell Simmons Presents Def Poetry” in San Francisco prior to its award-winning Broadway run; a stint as the ASPCA’s Vice President, Media & Communications during the 2007 pet food recall and Michael Vick case, and where she put in place its award-winning measurement program; and designing and implementing digital strategy for USA for UNHCR’s Blue Key campaign.