The Ultimate Influencer Marketing Guide
You may have heard the term in various online articles and on the news, but what really is it and how effective can it be? While there are no firm estimates of the size of the influencer marketing business, there are several signs that US marketers are spending more money on it. Augure’s study found that 61% of US marketers planned to increase influencer marketing budgets in 2015.
Where Crate&Barrell doubled down on food bloggers and HP partnered with Instagram celebrities, B2B companies can seek out relevant industry experts, or other respected individuals within their target audience, like when Cision (a media intelligence service for PR pros) partnered with influencer Brian Solis to help co-produce a PR eBook Not only did this help produce some great content, but they were able to utilize Brian Solis’ name/brand as well as his social network.
In 2012, Nielsen reported that only about 35 percent of consumers trust online video and banner ads — yet 92 percent of consumers worldwide trust recommendations from friends and family, above all other forms of advertising.” This is the power behind influencer marketing.
Purchasing decisions are more often influenced by expert recommendations than traditional advertising, and as a result influencer marketing generates twice the sales potential of paid advertising and leads to recommendations which are up to 50 times more likely to trigger a purchase.
Since the advent of social media, influencer marketing is more important than ever because it takes consumers seconds to research a topic, and with simple platforms like Twitter and Facebook, people are only a couple minutes away from talking about product experiences publicly.
Due to the high demand in expected quality and the explosive growth in this industry we’ve created an influencer marketing agency with the aim of connecting respected social media influencers from any different niches with quality brands seeking to benefit from influencer marketing interms of business growth.
Advocate marketing: Identifying, mobilizing and tracking your advocates at scale over the long term can be difficult if you don’t have a formal advocate marketing program in place as well as the advocate marketing software required to support it. You are unlikely to see the results you desire without a solid strategy in place and a platform that both helps you organize your program as well as optimizes the experience for your advocates.
As the industry’s first SaaS influencer marketing platform, FYI is more than the sum of our parts-with over thousands of development hours, our platform has been engineered by dozens of digital marketing leaders to simultaneously meet the needs of both our advertiser partners and our influencer collaborators.
Perhaps no one embodies the concept of the social media influencer more than DJ Khaled , whom The Washington Post dubbed The King of Snapchat” His 6 million Snapchat followers make him an obvious choice for brands who may not (yet) have a strong Snapchat presence of their own.