How To Maximize Ecommerce Sales Using Email Marketing

The Ultimate Guide To ECommerce Email Marketing

While you can use OptinMonster to easily get more email subscribers, the actual email delivery part comes down to your email marketing service provider. Products include a multichannel platform for sending digital email campaigns, Contacthub for storing customer data, Smartrelay aimed at ecommerce sites (e.g. registration welcome emails), Surveylab for sending out personalised surveys and finally, Newsletter monitor for analysing competitor’s email marketing campaign.

If you send an email on Tuesday at 10 am and you have an open rate of 32%, and then you send an email on Wednesday at noon and have an 11% open rate, you should see a red flag that indicates you need to dig deeper and revisit your subject line, preview text and personalization.

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency.

Before deciding between the various offerings from IBM, Oracle, Salesforce and others, it’s important to know the needs of your business, as some platforms listed offer email marketing as part of a holistic marketing solution while others are standalone platforms.

Not only can GetDrip automate every email marketing task, but it also has the power to draw important insights and identify leads based on a lead-scoring algorithm – which basically calculates how engaged your follower is. There are plenty of features worth mentioning, but I really enjoyed the email sending options.

The most popular tools to create newsletters integrate seamlessly with almost any platforms, including MailChimp, Campaign Monitor, Hemingway App ( view more email marketing tools here ). An online form is used by 74% of web visitors, all sectors combined.

The same can be said for email marketing (except of course you have less than two seconds to make that impression): the from name and subject line are the first interaction that someone will have with your email, so they need to grab the reader’s attention.

If you have a single email newsletter as in the Toptable example, testing is more complex than these examples suggest since there are a range of different types of emails such as enewsletters, promotional offer emails and also individually tailored event-triggered emails.

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To drive the point further that you cannot rely on open rates like you used to, COMM100 said, It’s a generally accepted metric in the email marketing world that email open rate reporting can be off from anywhere from 11% to 35%.” I don’t know any SME’s that can afford to have that type of variance in metrics and this stark reality also forced me to abandon my hyperfocus on click-to-open-rate (CTOR).

Update: To add an advanced segment for Email marketing in Google Analytics, you should select the advanced segment option using the down arrow at the top left above the reports in Google Analytics, then choose Create New Segment” and set the medium to Email”.

No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success.

From these two visualizations, you can hopefully start to imagine the program you might build for your own ecommerce business, as well as types of emails that you could and should be sending in order to drive your subscribers and customers to buy from you more often.

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