The 3 C’s Behind A Successful Email Marketing Strategy
Email marketing app Movable Ink found that an astonishing 61% of brand emails are now viewed on smartphone and tablets. You can have email signup forms all over your website, but unless you offer something attractive in return, website visitors won’t exactly flock to your email list. Following is example from a recent Envato Market email with agif at the top of the email. As your marketing campaign is under way, track your data and click-through-rate to determine your engagement patterns.
Furthermore, the customers must be able to interact in various ways, even if the initial interactions happened via email. For anything and everything in email marketing, contact ,,, they do the execution end-to-end. As marketers and bloggers, we work hard to get people to join our email list so we can communicate with them on an ongoing basis. You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. Despite the fact that MailChimp has a complimentary plan, I invested $10 on its smallest month-to-month intend to get a full feel for the costs templates, reports, analytics, and also other advertising tools. For example segmenting the email list in accordance with location or profession.
AWeber is one of the renowned email marketing software out there and most industry leaders use AWeber as their email autoresponder to manage their email lists. Newsletters fall into MailChimp’s Regular Ol’ Campaign” whereas having your blog posts delivered to subscribers via email falls into the RSS-Driven Campaign” category. It also offers users with an all-in-one platform designed to minimize costs and increase your marketing strategy’s ROI. People can respond to a call to action in an email with minimal effort – buying a product through an email can take a few seconds, as opposed to browsing through a physical store.
I want you to see the benefits of email – not just in a blog post like this, but in your business and in your bottom line. Download 7 responsive ecommerce HTML email templates here (one template for each campaign in this blog post) and increase your store’s revenue with email marketing today. MailChimp is a popular email marketing solution that provides you with numerous ways to design and send your email newsletters. Our success team worked with them for a month to demonstrate the power of predictive email marketing. This email from Rejoiner customer, Autoplicity , demonstrates an effective browse abandonment strategy.
Number two on our list of email marketing software is iContact, a simple and effective tool for tracking campaigns, performing surveys and outreach automation. The Drip email marketing service aims to provide marketing automation for serious marketers. Most of the top email marketing software includes features to handle these aspects.
The achieved delivery rate of the email marketing service is another key factor to ensure that users of the email marketing service will have their communications received by their audience. The study also found that the average customer lifetime value (CLV) of users acquired via email is considerably higher than social media acquisition for eCommerce websites. Make sure that your html email template isn’t more than 600 pixels wide and that you clearly get your value proposition and at least one link into the first 100 pixels of height. As an e-commerce business, email is the single most important way to communicate with my customers.
This number is only going to rise, making it critical for you to incorporate responsive design into your eCommerce email marketing strategy. Online business planning software makes it easier than ever before to put together a business plan for your business. So, you can pick up right where you left off with your last email marketing service.
No matter what free email marketing tools you decide to use, it’s always smart to test everything so you find what works best for you. It can be tempting to save time by crafting a boilerplate email to send out, but this is a good way to turn off potential customers.