This tool by Moz makes it easy to find relevant influencers by topic and location on Twitter. If we analyze overall influencer behaviors among U.S. adults (ex: survey respondents who highly agree to statements such as: people like to copy what I do or wear,” I’m good at convincing others to try new things,” people come to me for advice,” etc.) we see that over half of total influencers (54%) are multicultural (Hispanic, Black or Asian) and 45% are White non-Hispanic.
Onalytica is an end to end influencer marketing tool that lets you discover the most relevant influencer, map them according to your brand needs, build and manage relationship, engage them with excellent content, access real time insights of the communication and scale your influencer marketing activity to get the best results.
Each influencer is ranked according to our own Online Influence Rating and is scored on their Audience, Authority and Activity. But what sets them apart from many of the marketplace options is that they focus primarily on the software, touting speedy workflow automation, precise influencer identification, audience targeting and multi-channel analytics tracking. Sign up for articles and content marketing advice – and a FREE guide to improve your website traffic today! Please use your real name and a corresponding social media profile when commenting.
There is no guarantee that the content produced by the influencer will resonate with the brand’s target audience or perform as desired—a risk inherent in any type of marketing campaign, but something that people seem to be particularly worried about when it comes to influencer marketing.
So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. Additionally, 22 percent of the companies surveyed said they used four or more tools to track and measure influencer marketing. When brands first began to capitalize on the power of influencer marketing, they tried to do so with casual and subtle efforts that often included complimentary products or other perks.
And while you’re there, leave long, insightful comments under their blog posts which a) reveal what you loved about them, b) add more value and in-depth analysis, establishing you as a fellow industry thought-leader, and c) encourage the influencer to engage in some good old back and forth with you.
Especially relevant is that more than two-thirds of marketing and communications professionals (69%) cited content promotion as a tactic for which they engaged with influencers. However, only 20% of marketing budget is spent on earned media, which is the type of media that’s most likely to present authoritative content. Ted Murphy, CEO of the social influencer firm IZEA, estimates that there are over 200 companies in this social influencer tech platform sector. Authenticity on the part of the influencer and the campaign strategy is key to any successful influencer marketing strategy. Features include: audience insight, alerts, influencer research and tracking, social analytics and reporting. Don’t force a relationship between your brand, the influencer and the audience – this type of marketing needs to be as natural as possible.
Fan Grader will run a report on your page, and provide you with a list of the top 100 micro-influencers on your Facebook page, ranked by their Average Influencer Index, a score that Fan Grader assigns which correlates to the number of friends influenced per comment.