27 Influencer Marketing Resources You Can Actually Trust
Influicity is the platform trusted by businesses across the world who are thriving in the influencer economy. Brands are sick of the limitations that influencer networks bring and influencer choices that do not offer them access to those who are loyal customers of their products or the ability to forge new relationships with specific influencers that will make them loyal ambassadors.
Jonathan Crowl , who says that influence marketing will hit critical mass in 2015, predicts that as social networks become more prominent in consumer activity, including research and decision making, influence marketing will invariably play a big part in shaping thoughts and perspectives.
TapInfluence’s CPE calculations are based across all verticals; however, in completing thousands of influencer marketing programs for hundreds of Fortune 1000 brands, it’s clear that premium verticals in which there are fewer powerful influencers can expect to pay a higher CPE.
Lately, Ellie has been trying to perfect the winged eyeliner look” and she has relied on Instagram, Snapchat and YouTube (#2 social media) to see how others do it. Ellie subscribes to the YouTube channels of beauty influencers (#3 influencer marketing) like Kathleen Lights and follows makeup artists on Instagram like Nikkie Tutorials Ellie looks up to these people.
Influencer marketing allows the influencer to take front and center promoting your product while you pull the strings the age of social media,quiently carrying on business in the background rather than under the public microscope is a downright blessing.
All this data is used to drive campaigns that harness the power of social media, and the company claims it’s able to predict performance with a near crystal ball level of accuracy.” That’s a bold claim, to be sure, but Speakr’s got the numbers to back it up: of the top 100 most impactful influencer campaigns this year, the platform was the engine behind nearly 40% of them.
To spark some ideas and inspire you to add influencer marketing to your strategy right away, here are 13 different ways your brand can work with influencers to communicate your message, increase exposure and awareness, support your content marketing activities, drive traffic to your website and ultimately, generate more sales.
The 1.5 hour course provided the Delightful team with a systematic crash course on understanding influencer marketing, identifying and engaging the influencers, setting up an effective influencer marketing program, and defining a measurement framework, etc.