5 Benefits Of Working With Social Media Influencers
Influencer Marketing is a form of marketing where the focus is placed on key individuals who can influence the buying decisions of the target market. A benefit of influencer platforms is the ability to run campaigns as needed without being locked into a contract. Every day, Marketing Land publishes a list of valuable Market resources that came out that day ( example ). As part of the PR strategy, we might also recommend partnering with a particular influencer who is willing to create and share content related to your brand. The numbers were impressive: Influencer marketing campaigns returned more than $6 in earned media value for every $1 of paid media value. Another digital marketing agency, Burst Media discovered influencer marketing campaigns make $6.85 in earned media for every dollar of paid media. A common mistake businesses make when starting an influencer campaign is relying on the wrong channels, Sinkwitz says.
Our services in the area of marketing are very diverse and include classic search engine marketing like SEO and SEA as well as to Social Media marketing including Facebook marketing, Twitter marketing, Pinterest Tumblr and Polyvore marketing services.
Like most things, influencer marketing is something that takes time to get the hang of. Start by reaching out to the influencers you are interested in working with, and over time you will get an idea as to what you should be offering. However, there is one group that has ridden this wave of change better than any other, and has subsequently found itself at the very top of the inbound marketing pile: influencers. If you are using Influencer Marketing now, or are thinking of adding it to your mix, be very clear about the goals you hope to achieve through influencers. By using influencer marketing, you need to be authentic about your products or services.
When you bring on influencers to produce blog posts, give unbiased product reviews, tweet or share updates on their other social channels, they are sharing content that can and will be used by your prospects during the moment of purchase. Influencer marketing helps to maximize the power of social media for brands by taking advantage of those 3%! If the influencer happens to be active on social networks like Twitter or LinkedIn, you can interact with them as a lead up in those ways.
I’ve seen many fashion sites send their items to an influencer, and then the audience could enter a contest to receive it. Or sometimes they will send a credit to an active fashion social media user, magazine writer, or blogger so they can go to the site, pick out some clothing, and then review the experience as a whole.
According to the 2016 Influencer Marketing Report released by Chute (a user-generated content marketing solution), 66% of the more than 200 marketing professionals surveyed used social influencers as part of their marketing strategies in 2016. Tools such as Kred, Klout and Followerwonk (Twitter specific tool) focus on assigning scores to online users, surfacing those who are likely to be most influential for your given content, search or topic. Services: Unlike other influencer marketing platforms where YouTube creators are paid to feature products, Content BLVD marketplace facilitates unpaid placements. Similarly, that’s why the best influencer marketing platforms counterbalance automation with a human touch. Collaborating with an influencer to host a competition or giveaway is a great way to expose your brand to new followers and potential customers. Plus, there’s a ton of educational posts about influencer marketing and advocate marketing on our blog.
While managing your influencer relations with Onalytica sounds pretty impressive, it is mostly appreciated for its unique algorithm that generates data-based lists of influencers in a specific community. Here’s a list of tools you can use to simplify the search for the right influencers for your brand.