Ecommerce Email Marketing
So, you’ve heard of email marketing and that it’s important for your business. So whether you’re an e-retailer who relies on sales during Black Friday and Cyber Monday or a freelancer who wants to send holiday greetings to your favorite clients, take advantage of the online tools available to make the most of your email communication.
Before you dive in head first and use a marketing tactic you found circulating the web, make sure there’s research to back it up. Marketing is part intuition and part science, so make sure your gut isn’t the only thing directing what email tactics you will be using or avoiding next.
Gating content with pop-up forms is a popular way of collecting email addresses, and requiring contact information before proceeding to white paper downloads, for example, is another spot where your new site can facilitate the organic growth of your email list.
IContact offers you a traditional email marketing service with most of the features you are looking for but then as you build your customer base, you can add steroids to your list with iContact Pro, a pricey service that will allow you to do way more over your traditional email marketing services.
The internet and online arena can dramaticly change the direction and course of your business by giving you access to a whole arsenal of marketing methods and a global marketplace that can allow your business to get 10X times bigger than at a local or only national scale.
For Email Deliverability, you should look at what kind of spam checker your email marketing service has, whether it’s Spam Assassin, which will automatically test words and phrases that usually get flagged in spam filters, or an actual person who will approve your email before it is sent out.
You can take advantage of basic features, such as responsive templates, sign-up forms and A/B testing, but you miss out on advanced features, like full A/B testing features and tracking tools to help you learn which of your subscribers are opening your emails and clicking on the links.
On occasion, we may provide targeted lists of names and offline and online contact information for marketing purposes to a third party agent, subject to our Permission policies, as described below, pursuant to which we give customers the option of not having their name or contact information disclosed to third parties.
In that case, you’d consider a CTR of 50% successful” and 5% unsuccessful.” But if you sent the same subscribers an email where the intent is to simply let subscribers know that you’ll be offering new shipping options, a CTR of 5% might not be unsuccessful at all.
By defining scenarios and triggers initiated by the customer and the actions they lead to, tracing the digital signals of the customer and putting all cross-channel interaction data to work, the pertinence of the email contact moments is optimized in every aspect.
Our reliable and guaranteed integrations to leading eCommerce, marketing and analytics platforms means that you can build a practice around the 9 Pillars of Retention Automation, and know that it will work, regardless of what combination of platforms is in play.
If you want to go down the free route, I would go with MailChimp Although if you find things are growing fast, head on over and get a tool you can grow into like Active Campaign Not only does it do all the emailing stuff, but it also allows you to add marketing automation – something you will thank me for later.
Other features SendinBlue offers include the ability to create forms for your website to collect customer email addresses, trigger marketing tools that further automate your email marketing campaigns, and order tracking tools that integrate with your website’s tracking script to track your customer’s transactions.
The most common eCommerce marketing application of this tactic are abandoned cart nurturing emails When a user adds an item to their cart and fails to complete a checkout, an absolute necessity for eCommerce marketers is to send an email to re-engage that user.