How To Crush Email Marketing For Ecommerce
With the latest research showing that 75% of consumers want to hear your marketing words via email—if you’re not already using this cost effective way of connecting with customers, your business is missing out. While you may be tempted to send a generic email to all of your subscribers, you’ll be interested to know that emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns.
We cannot know everyone personally and interact with them personally; advanced marketing platforms can however do that by offering a degree of personalization and value to our customers that is as personal” as it can be. The value we offer is content, information, solutions and personalized messages in function of the triggers initiated by the customer, his buying journey, his lifecycle, interaction preferences, behavior, triggers, scenarios etc.
Online properties, specifically landing pages, become the hub and central destination of all campaigns whereby first contacts often happen via email (for instance the download of a paper, a request for information, contact forms, etc.). These incoming email contacts are the start of a further multi-channel relationship development.
Beyond sending basic newsletters, the best email marketing services offer custom auto-responders , which help you stay in touch with your contacts with automatically generated emails based on special occasions (such as their birthday or anniversary), welcome emails for new subscribers, or thank you emails for recent purchases.
We don’t have data on phone support in this version of The Social Habit, but I think we can stipulate that when you use the phone, you expect a synchronous response – even if hold times can become excruciatingly long when call volumes are abnormally heavy.” Email is different.
Use a Direct Call-to-Action: Your call-to-action is a critical step in turning leads into customers – this is where you tell your recipient what to do. Create a large call-to-action button that is central in the email so the reader can’t miss it. Create a sense of urgency by saying something like Deals expire in 2 hours.
Our state of the art hybrid permission based email marketing system allows you to increase the number of emails that get delivered to your email box even and for the leads the confirm to receive your emails get sent using an entirely different email provider making the email deliverability for response magic best in class.
Again, each business has different needs, and there aren’t any hard and fast rules as to how often you can pitch or provide content, but remember that an email list is a permission asset and it’s better to err on the side of caution than to play it loose and reckless.
In terms of lead quality, Software Advice found that 80% of marketers’ rate live demo’s with sales reps” as the most effective way to generate high quality leads Therefore, it makes sense to invite potential customers to a personalized demo with a sales rep.
It’s almost impossible to get confused in the interface but even if you do, the tool’s customer service ensures that you are back on the right path sooner than you know it. That, in turn, makes iContact the ideal tool for small business owners who are ready to start their email marketing efforts but not yet familiar with creating and editing emails, or contact management.
Sendy is a self hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES) This makes it possible for you to send authenticated bulk emails at an insanely low price without sacrificing deliverability.
A/B split tests are an easy and highly effective way to increase open and click-through rates above a pre-defined benchmark AND can be perfect for any business (small or large.) Campaigner® A/B testing makes it simple for any business to create more successful email marketing campaigns.
But if you’re still struggling, it’s worth noting that GetResponse scored the highest in our customer service testing: It has email; chat; and phone support with no hold times, agents that never pushed an upsell, and comprehensive and friendly troubleshooting.
Is an email marketing solution for online stores that uses predictive analytics to analyze customer buying behavior to determine incredibily accurate product recomendations and the best timing to deliver emails to each individual customer at the time of the day they’re most likely to shop on your site.
We specialize in helping organizations, most often B2B SaaS companies, increase their lead and sales pipeline by implementing CRM’s like Salesforce, Marketing Automation platforms like Hubspot and assisting with their Inbound Marketing, Content Marketing, SEO and online advertising efforts.