shadow

Email Campaign Tracking With Google Analytics

100% FREE Digital Marketing Course And Certification

Recently I was asked by a friend who wanted to learn more about how to use data and tools in their marketing analytics. While search engine marketing is focused on paid advertisings programs such as Google AdWords and Bing Ads, and different kinds of search engine marketing (SEM) campaigns, learning the basics of search engine optimization (SEO) is going to help you with understanding some of the free methods that can be used to increase a website’s organic position.

Once you measure something, you can improve on it. The most important metrics to focus on are click-through rate (the number of your readers who click on the links in your email) and conversion rate (the number who actually follow through on your call to action).

The software’s features include a drag-and-drop email builder, mobile-ready templates, free image hosting, A/B testing, social sharing, segmentation, triggered messaging, personalized content, inbox previews, spam testing, message analytics and contact management tools.

For example, if a company wants to engage its most loyal business clients, then it will segment its email list into a specific group around this marketing demographic and then target this group with special offers, relevant blog posts or event announcements.

SimplyCast – SimplyCast is an email marketing platform offering custom templates (for a one-time $99 fee), email client rendering so you’re sure your campaigns won’t look like gobbled-gook to your subscribers, and even sub-accounts so you can give other users access with specific permissions.

If you’re not already convinced of the value of email A/B testing, consider that during his election, Barack Obama’s team found , through email A/B testing, that one subject line generated $403,600 in donations, whereas another variation generated $2,540,866.

Key Contact Management Features: demographic segmentation, social media tools, account health meter, group email contacts, remove contacts that are no longer subscribed, contact migration, user-friendly dashboard, automatically detect, opt-in requirement.

Our email verifier software program is designed to automatically verify email addresses from various sources including text files, spreadsheets, Windows Address Book, Microsoft Outlook Contacts, and the vast majority of other contacts software programs currently in use.

Leave a Reply

Your email address will not be published. Required fields are marked *