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Commerce Email Marketing Messages That Boost Sales

Email Marketing Agency

So you’ve heard the buzz about how easy and cost effective email marketing can be for your business.  I can’t agree with you… With the growing concern over spam, email providers just don’t deliver messages that are sent automatically (meaning email marketing) in the user’s inbox that frequently anymore, regardless of the subscriber having confirmed the subscrtiption or not.

Despite the popularity of social media sites like Facebook, Twitter, Snapchat, Instagram, and others, email remains one of the best tools you can use to effectively communicate messages, engage with your customers and would-be customers, and drive more sales.

If you want to be really aggressive with building your list, you can try gating certain products or pages on your website, or prevent visitors from accessing your entire website itself until they provide you with their email address and contact information.

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What It Is: Once your subscribers have confirmed membership on your list (or taken any other kind of action you’d like to reward), kick back a simple thank you email – and, for best results – include a featured offer, CTA, or other suggested resource(s).

If you’re unsure of what a ‘batch and blast’ email is, it’s an email such as a monthly newsletter that goes out to all of your customers regardless of buying or browsing habits, how many touch-points they’ve had with your store or any other segmenting divider you can think of to segment your customers.

Come Back Emails: Most email marketing services like MailChimp offer ways to identify who is engaging and who isn’t – creating a special campain for subscribers who haven’t stopped by in a while let’s them know you care and reminds them to check out your site again.

That said, there are some email marketing tools that are better than others , and when it comes to ecommerce marketing you’d be well advised to look beyond these traditional email marketing tools at marketing automation services designed with ecommerce in mind.

Offered via a variety of modules focused on different facets of digital publishing and marketing, such as email newsletters, video proofing, and database publishing, Bremy enables modern enterprises to configure a customized solution for boosting marketing efficiency.

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