7 Factors That Dominate Ecommerce Email Marketing
We’ve written The Ultimate Guide To Successful Email Marketing to give you a framework for setting up your email marketing from scratch and optimizing your campaigns over time. Similar to the Best Cloud Storage Providers post, I created a chart ranking the bullet points within each of the categories listed above (i.e. contact management, content management, campaign management, etc.). I gave specific components a heavier weight based on greater need within the market, which led me to the top picks you find here today.
If we look at real-time personalisation where a recipient receives an email that is relevant at the time of open, we know that content is going to be more engaging than a recipient who receives an email that isn’t tailored or has taken into account any of their past behaviour.
In a nutshell, email marketing personalization is really approaching the creation of email in a holistic way and looking for ways to make the email seem to be specifically crafted for each person receiving it. As opposed to the blast approach, email marketing personalization is about one-to-one communication.
I created The Email Marketing Academy to help up-and-coming entrepreneurs be successful by engaging their target audiences, creating irresistible content, and gaining leverage in their businesses so they never have to give up on their Big Idea, or go back to a J-B.
When evaluating email marketing services, it might be helpful to choose a service that allows you to integrate Google Analytics, a service that generates stats about your subscribers’ traffic from your email campaign or to create an A/B test campaign, which is a testing option that gives you the opportunity to test key features of your campaign in order to improve your email marketing strategy.
Videos in email have been shown to increase click-through rates by over 96% on the first introductory email ( Implix Email Marketing Trends Survey ). GetResponse reported similar numbers with its observation that emails with video have a 5.6% higher open rate and a 96.4% higher click-through rate.
Sending a series of short, related email blasts will give your readers more than one reason to contact you, and more than one opportunity to do so. For instance, with the holidays coming up , retailers could start by offering something for parties and entertaining, then different gift solutions, and finally some great deals on shipping.
These tools don’t just port functions to a mobile interface—top CRM software vendors will offer apps that leverage the unique capabilities of mobile devices, such as GPS and voice (click here for a more detailed description of common iPad CRM features).
Once an email marketing service provider establishes your email list through sign-ups on your website, your emails should be sent on a regular (but not too frequent) schedule and provide your recipients with valuable content they will find interesting and keep them wanting more.
For example, Experian researchers found that sending emails from midnight to 4:00AM has the highest response rates in all areas , but MailerMailer found the best email open rate to be 10am The reason these stats continue to change is because every audience in every industry is different.