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Best Practices For Optimizing Email Marketing For Ecommerce

How Fashion Ecommerce Brands Use Email Marketing

You don’t have to be a professional web designer to create and send HTML email. When you opt to have us manage your email marketing campaign for you, you can rest assured knowing your campaign will not only experience a consistent schedule, but that every aspect of your campaign is managed just as it should be. There’s no need for you to worry when our experienced email marketing specialists are responsible for testing your emails, managing subscribers and interpreting lead generation data.

Also you need to have a strict anti-spam policy and quickly act when a spamming report shows up. If you have an external email marketing service provider that is also host to another email marketer” that sends spam, there are high chances that your e-mails are being blocked, as spam coming from a provider will be blocked as a whole, including all the innocent marketers.

We like its Pro plan (as opposed to its entry-level Email plan), which has perks that stand out from top competitors like MailChimp and AWeber: the hands-down most flexible automation workflow editor, the best customer support, and free email preview of nearly 20 email clients, plus a nifty tool called SpamScore.

Other types of internet marketing approaches with great potential to grow your business include email marketing, an approach based on establishing direct communication with customers or potential customers, and affiliate marketing, an approach where you allow others to promote your products and get additional traffic to your website.

Whether you’re emailing people based on the buyer intent they demonstrated when they visited a category or added a product to your cart, or some other trigger that specifically applies to your business, you want to use triggered email to capitalize on that buyer intent.

In one of my previous posts concerning where to put your opt-in forms , I noted that the above-the-fold locations of a Feature Box” (popularized by Derek Halpern ) and the top of the sidebar convert quite well across all industries… And you’ll observe that uses both!

All of these tools are helpful to get people onto your email list, but at the end of the day, letting people know that you understand their problems and that you are willing and able to help them solve those problems… this is what will really draw people onto your list.

The US video marketing spend in 2013 was only around $3 billion, and in 2016 that number is expected to reach $5.43 billion ( Forrester Research ), a paltry sum compared to the hundreds of billions of dollars that effective video marketing could generate in the long term.

Sending an email like this will do a few things: One, build respect with your subscribers, since you followed through on your promise, and two, improve your deliverability score, since you’ll no longer be emailing people who don’t respond to your emails.

The Best Email Marketers in E-Commerce offers, for the very first time, a proprietary ranking of America’s best email marketers based on an algorithm designed to highlight, across six criteria, which e-retail websites are getting the biggest return on their email marketing investments and why.

Commerce Email Marketing Campaigns With Hybrid Solution

7 Factors That Dominate Ecommerce Email Marketing

We’ve written The Ultimate Guide To Successful Email Marketing to give you a framework for setting up your email marketing from scratch and optimizing your campaigns over time. Similar to the Best Cloud Storage Providers post, I created a chart ranking the bullet points within each of the categories listed above (i.e. contact management, content management, campaign management, etc.). I gave specific components a heavier weight based on greater need within the market, which led me to the top picks you find here today.

If we look at real-time personalisation where a recipient receives an email that is relevant at the time of open, we know that content is going to be more engaging than a recipient who receives an email that isn’t tailored or has taken into account any of their past behaviour.

In a nutshell, email marketing personalization is really approaching the creation of email in a holistic way and looking for ways to make the email seem to be specifically crafted for each person receiving it. As opposed to the blast approach, email marketing personalization is about one-to-one communication.

I created The Email Marketing Academy to help up-and-coming entrepreneurs be successful by engaging their target audiences, creating irresistible content, and gaining leverage in their businesses so they never have to give up on their Big Idea, or go back to a J-B.

When evaluating email marketing services, it might be helpful to choose a service that allows you to integrate Google Analytics, a service that generates stats about your subscribers’ traffic from your email campaign or to create an A/B test campaign, which is a testing option that gives you the opportunity to test key features of your campaign in order to improve your email marketing strategy.

Videos in email have been shown to increase click-through rates by over 96% on the first introductory email ( Implix Email Marketing Trends Survey ). GetResponse reported similar numbers with its observation that emails with video have a 5.6% higher open rate and a 96.4% higher click-through rate.

Sending a series of short, related email blasts will give your readers more than one reason to contact you, and more than one opportunity to do so. For instance, with the holidays coming up , retailers could start by offering something for parties and entertaining, then different gift solutions, and finally some great deals on shipping.

These tools don’t just port functions to a mobile interface—top CRM software vendors will offer apps that leverage the unique capabilities of mobile devices, such as GPS and voice (click here for a more detailed description of common iPad CRM features).

Once an email marketing service provider establishes your email list through sign-ups on your website, your emails should be sent on a regular (but not too frequent) schedule and provide your recipients with valuable content they will find interesting and keep them wanting more.

For example, Experian researchers found that sending emails from midnight to 4:00AM has the highest response rates in all areas , but MailerMailer found the best email open rate to be 10am The reason these stats continue to change is because every audience in every industry is different.

Platform Partners For ECommerce And Email Integration

ECommerce Email Marketing Guide

MobileCause solutions help organizations of all sizes strengthen traditional and digital campaigns across mobile, social, and online channels. By following these email marketing best practices and utilizing email marketing software we can all put an end to crappy emails (Hooray!) and instead focus on providing timely, helpful information for our contacts, in turn adding more to our company’s bottom line.

IContact – iContact has also made a name for itself in the email marketing scene, offering hundreds of email marketing templates to choose from, an easy drag-and-drop interface for users without advanced design skills, and integrated social sharing features so you can share your messages with Facebook, Twitter and LinkedIn.

MailChimp also fully integrates its reports with Google Analytics, Salesforce, and many other applications, allows users to incorporate their social networking sites to maximize their marketing outreach, and offers A/B split testing campaigns as well.

When you have your customer’s email addresses, it can help you both identify and communicate with the customer, so you can remind them what they have in their cart without having to hope they return back to your website (which, when they leave, is unlikely).

For example, if a visitor to an online luxury shoe boutique downloads The Ultimate Guide to Summer Shoe Styles”, that marketer could send them an email three days after they download the guide asking if they had any questions, soliciting their feedback, and offering an opportunity to complete a primary conversion (i.e. buying something) by offering a discount incentive or link to a limited-time offer.

Thanks for this useful article below Check out the link -email-hacks/ and Get 5 Smart Email Hacks of 2016 instantly & Weekly Newsletters with actionable email Tips & Tricks (short to the points) showing all the essential Tips & Tricks which you should take into consideration,while managing email campaigns.

Thinking beyond the email is more than worth it. According to McKinsey, Customized landing pages — which send the user directly to the item or offer featured in the e-mail — can increase conversion rates by more than 25 percent.” It’s especially worth it when creating a great second click is as simple as GetResponse makes it.

Step Guide To Email Marketing For ECommerce

11 Tips For Better Ecommerce Email Marketing

The ROI of email marketing channel is huge – for every $1 spent on email marketing, businesses obtain a return of ~ $44.25. According to predictions for 2016, this return is going to continue to grow, so it is a wise decision to start implementing email marketing into your business strategy if you haven’t done so already. Marketo which is multi-functional platform was launched in the year 2007 and offers real-time personalization across marketing channels, budgeting tools and marketing marketing automation platform gives the power to quickly launch highly targeted campaigns across various marketing channels.

Now that you’ve picked out the perfect app to send your emails, you’ll need some people to send your emails to. In the next chapter, we’ll look at tips to help you grow your email lists , along with ways to automate your email lists and ensure your messages don’t get marked as spam.

I haven’t looked at the Windows software, and the Mac software I surveyed a while ago didn’t impress me. (Plus, desktop-based software doesn’t really seem to work well with the idea of people being able to manage their subscriptions over the web.) There are a number of commercial, server-based bulk mailer software packages, but that’s beyond the scope of this article.

The main disadvantage is their double opt-in, which results in losing ~20-30% of people who go to sign up to your mailing list but don’t confirm in the email.I’m pretty sure that all of the services reviewed let you manage multiple sites under one account.

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final five points are awarded for the total number of integrations scaled against the leader in the category.

The name rings a bell but I can’t think where from, and from their website it doesn’t look like one that i’ve used.Vertical Response looks interesting – although again I can’t quite figure out what really separates them from the other more popular services.

The tradeit ecommerce platform provides Red Technology’s customers with tremendous competitive advantage due to its combination of powerful promotions engine, flexible content management system, comprehensive order management system and multichannel integration capabilities.

The OutMarket platform integrates email marketing, landing pages, social media management, press outreach, and robust analytics in a simple but comprehensive cloud-based solution that helps customers outmarket the competition and grow their business.

Landing pages with video lead to 800% more conversion ( FunnelScience ). In fact, 88% of visitors stay longer on a site with prominent video displayed ( MistMedia ). Those that stay longer spend an average of 120 seconds more on a retail site and are 64% more likely to purchase after viewing a single product video ( comScore ).

We’re all aware of being able to utilise implicit data such as click behaviour, browsing behaviour and transactional behaviour to personal the email subscribers experience – but there is also a 4th form of implicit data that we can leverage – that of search data.

Holiday email campaigns should always have real-time reply capabilities built in. Real-time replies can take shape in the form of a subscriber taking action with your email, such as clicking on a learn more” button, and then receiving an auto-generated relevant follow-up email containing more information about your brand or offer.

Reasons to use Drip are overwhelming, if you wish to experience exceptional marketing drip email campaign s. Automatically send a series of emails to users without even writing a code yet still tailored to your customers for a great experience and good impression of your business.

This is what one specific store was doing before they started working with The company was making more than $50,000/month and growing their online following without gathering email addresses from their customers, which is really impressive to say the least.

You’ll need a good design and engaging copy to get their attention – this includes the subject line to get past the first hurdle of opening the email and the headline or above the fold,” which is the space you first see upon opening the email without scrolling.

8 Tips For ECommerce Email Marketing Success In 2015

How To Use ECommerce Email Marketing To Increase Conversions

So if you’re just getting started with email marketing, you’ll know you made the right decision. Much like my round-up on the travel industry a couple of weeks ago, I’ll be looking at the frequency of emails, the use of subject lines, the email content itself, special offers, editorial voice, personalisation, relevance… All of the many tools that a company can utilise to coerce the recipient to open up an email or even engage with it.

Claim your free iPhone!” as a subject line of an email may seem like a sure-fire way to get a lot of opens, but unless you plan on doling out a bunch of iPhones, this is not the route to go. Having a clear, accurate and short subject line where the reader can clearly understand what the email is about is the best way to engage with your audience.

They share firsthand stories of how they’re building their company, from how they grew their email list or what their progress is on their Kickstarter project — letting you in on their process and increasing how invested you feel in what they’re doing.

ECommerce lead nurturing is particularly useful for helping secondary conversions”, or conversions on forms for free educational downloads and guides, into primary conversions by capturing an email address and engaging with a prospect over a period of time.

Spend time early on developing your style – hopefully you will already have done this through the design of your ecommerce site and the decisions you have already made simply need to filter through to your email templates, so when an email pings into a customer’s inbox they will recognise you at once.

Why It’s Important: The Digital Marketing Association reports that emails triggered by behavior were responsible for 30 percent of revenue in 2014, up from 17 percent in 2013.” Though behavior” can be defined broadly, there’s no doubt that customer retention series can make a difference in energizing your list and driving conversions.

How to avoid: The tool to use in building, growing and sustaining your email list is an email marketing software program like ActiveCampaign , Infusionsoft , Aweber , MailChimp , or GetResponse Most have trial periods where you can test the service to see which one best fits your style and marketing goals.

31 Ecommerce Email Marketing Tips To 5X Your Conversion Rates

Amazon Simple Email Service (SES)

Even email marketing beginners can initially achieve quick results with straightforward measures. Today users are connected to email through smartphones, tablets, desktops, that include a wide range of different devices.. The way one person views an email isn’t the same way another person does, so to ensure that accessibility isn’t jeopardized for any users- a responsive design email is typically the best solution.

Clear and compelling email calls-to-action are one of the best ways to keep people engaged with your email after they’ve opened it. Here’s one example from an email campaign by Twitter, prompting users to grow their business by activating a Twitter ad campaign.

Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square.

They describe it as the place for email designers and marketers to learn, grow and educate each other about everything email.” Brands’ online communities are often rabbit holes of unanswered questions and less-than-helpful meanderings, but Litmus is different.

By now it should go without saying—but it’s always worth reemphasizing—any email list you haven’t built with permission marketing tactics jeopardizes your ability to send any email at all (not to mention it kills your relationship with your recipients).

I know we’re all limited when it comes to time, but here’s the thing: If you’re going to invest your valuable time in putting together a kick ass email marketing campaign, then you need to spend a little additional time reviewing the metrics from your campaign.

Regognized as one of Canada’s Top 100 Female Entrepreneurs, Sarah is also listed as a Top 40 Digital Marketing Strategist by the Online Marketing Institute, an expert in affiliate marketing by the New York Times, and has led her team to win Company of the Year in British Columbia.

How To Maximize Ecommerce Sales Using Email Marketing

The Ultimate Guide To ECommerce Email Marketing

While you can use OptinMonster to easily get more email subscribers, the actual email delivery part comes down to your email marketing service provider. Products include a multichannel platform for sending digital email campaigns, Contacthub for storing customer data, Smartrelay aimed at ecommerce sites (e.g. registration welcome emails), Surveylab for sending out personalised surveys and finally, Newsletter monitor for analysing competitor’s email marketing campaign.

If you send an email on Tuesday at 10 am and you have an open rate of 32%, and then you send an email on Wednesday at noon and have an 11% open rate, you should see a red flag that indicates you need to dig deeper and revisit your subject line, preview text and personalization.

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency.

Before deciding between the various offerings from IBM, Oracle, Salesforce and others, it’s important to know the needs of your business, as some platforms listed offer email marketing as part of a holistic marketing solution while others are standalone platforms.

Not only can GetDrip automate every email marketing task, but it also has the power to draw important insights and identify leads based on a lead-scoring algorithm – which basically calculates how engaged your follower is. There are plenty of features worth mentioning, but I really enjoyed the email sending options.

The most popular tools to create newsletters integrate seamlessly with almost any platforms, including MailChimp, Campaign Monitor, Hemingway App ( view more email marketing tools here ). An online form is used by 74% of web visitors, all sectors combined.

The same can be said for email marketing (except of course you have less than two seconds to make that impression): the from name and subject line are the first interaction that someone will have with your email, so they need to grab the reader’s attention.

If you have a single email newsletter as in the Toptable example, testing is more complex than these examples suggest since there are a range of different types of emails such as enewsletters, promotional offer emails and also individually tailored event-triggered emails.

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To drive the point further that you cannot rely on open rates like you used to, COMM100 said, It’s a generally accepted metric in the email marketing world that email open rate reporting can be off from anywhere from 11% to 35%.” I don’t know any SME’s that can afford to have that type of variance in metrics and this stark reality also forced me to abandon my hyperfocus on click-to-open-rate (CTOR).

Update: To add an advanced segment for Email marketing in Google Analytics, you should select the advanced segment option using the down arrow at the top left above the reports in Google Analytics, then choose Create New Segment” and set the medium to Email”.

No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success.

From these two visualizations, you can hopefully start to imagine the program you might build for your own ecommerce business, as well as types of emails that you could and should be sending in order to drive your subscribers and customers to buy from you more often.

Best Email Marketers In E

Klaviyo

I love teaching Internet Marketing for Beginners and one of my very favorite topics is email marketing It’s the very tool that when I finally got a grip on what I was selling and who I was selling it to – catapulted my business to success. The 8 trends we expect to emerge are as follows – we’ll have more context-driven communication, chatbots will complement emails, eye-tracking will be used to test email creatives, emails will have more of a conversational tone, predictive lead scoring will be more widely adopted, email content will get even shorter, machines will match subscribers with content and cross-channel data will be leveraged even further.

Elements such as embedded ‘buy now’ buttons have led email marketing recipients straight to your online store; even the ability to personalise emails through segmentation has allowed for companies to send out highly targeted emails to select customers at a low cost.

A few things we liked a lot about building an email in MailChimp: If you change your mind about design partway through and opt for a different template or layout, it does its best to maintain your work and apply it to the new version (with Benchmark, you start from scratch after every change).

However, the impact of email on eCommerce sales is dropping dramatically, from 4.22% in Q3 2012 to 2.53% in Q3 2013 ( source ). It seems that this trend will continue, as users have less and less time to read all the emails they receive, and the volume of emails – many of which are irrelevant – grows.

Whether you are running an SEO campaign , social media marketing or email marketing campaign it is important not to ‘set it and forget it’ but to run it, monitor the results (email open rate, click rate, unsubscribe rate, conversion rate etc.), take corrective actions and run it again.

For example, sending targeted new arrivals campaigns and newsletters requires you to have demographic information on your customers (such as gender, age, location, etc) stored in your email tool while automated campaigns like review requests and Hail Mary emails require you to have your customers’ last purchase date available.

Although this type of messaging is different than permission based email newsletter communications, it is also important to mention that sending tracking or surveys regarding the last interaction as well as requesting a review of your product or service are other very helpful email communications your company should be participating in.

If any tickets have occurred where we are not supporting their intended behavior, fixing problems with your store, or solving your issue as it impedes your ability to properly run your site, please let us know (comment with the specific ticket numbers, or preferably email at info@ ).

With over 40 years of cumulative marketing experience we’ve seen products, campaign know-how and ideas come and go. The one thing we can say is that we’ve aggregated and distilled that knowledge and experience into a unique suite of digital and online data concepts that work like no other.

You will be using even the advanced bulk email program merge features minutes after installing it – try it for yourself: download here free bulk emailer program (max 100 email per day) You will agree there is no easier yet feature-packed bulk mailing software around.

Those who’ve reached out and subscribed to your emails tend to be more appreciative when messages are personalized with their name With marketing emails, it’s estimated that those who personalize the email to their individual subscribers have a 10% increase in conversion rate and a 14% click through rate The idea of personalizing your emails is to make your subscribers feel important to your business.

After users neglect utilizing coschedule for a certain amount of time, an extremely personable and customized email is sent to the user asking why they haven’t been using the service, asking if issues or glitches caused it. Though simple in design and format, it feels genuine, and is a great way to encourage readers to engage with the site in a way that doesn’t feel intrusive (like why do you hate me?” might).

The power of a B2B email marketing strategy is inherent within the distribution lists you build around it. These lists of email addresses should be developed with care, and should be curated and tagged appropriately, that way when it comes time to email your intended audience, you’ve sent the appropriate email to fit your objective.

Having installed any of these WordPress newsletter plugins you’ll receive a great tool with a bunch of useful features allowing you to manage every step of your email marketing campaign starting from the process of the subscription to the moments of creating different mailing lists etc.

With all the benefits mentioned above – it looks good, it’s more personal than social media, if segmented well it delivers the right information at the right time to the right people; plus it’s got the highest ROI and customer acquisition rate – email shouldn’t only be the customers’ favourite channel of brand communication, it should be yours too.

Commerce Email Marketing

Ecommerce Email Marketing Best Practices Infographic

For small business owners or anyone promoting an event, email is a valuable, free marketing tool. Its platform transforms the complex process behind successful email marketing into a manageable task, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior and create collaborations within a single dashboard.

ISPs will look at who you are sending to, how often, the number of abuse complaints from sends and whether email is opened or clicked on All of these factors determine your reputation with your ISP and affect whether your emails are delivered to your subscribers’ inboxes.

Whether you want to let your customers or potential customers that you’ll be attending a tradeshow, you are alerting them about an upcoming sale, providing an early-bird discount, or you just want to share some valuable information, email marketing provides an excellent way to keep in touch with your audience.

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When you need more features, you can upgrade to get more automation, segmentation and integration, so you can set up autoresponders, categorize your contact list to target demographics, and set up MailChimp to work with contact relationship management services such as Salesforce.

Finally, add links to your social profiles at the end of the email — whether this means social icons linked to your profiles on each social platform (think Facebook, Twitter, Google+, LinkedIn, Instagram…you get the point), or asking them to Like you/Follow You/Connect with you on PLATFORM.

If you’re considering utilizing this type of visual in your emails, thoroughly test it on a variety of platforms and if it freezes on one particular frame, make sure it’s an image that can stand alone and still give users a complete understanding of what the content is about.

There are nine mobile apps that come along with MailChimp, letting you do everything from send emails and check your stats to sending email newsletters based on pictures you snapped on your phone and signing up new contacts to your lists from a tablet.

The Ultimate Guide To Successful Email Marketing

Email Marketing Field Guide

Jeri Walker-Bickett put together this comprehensive tutorial about using MailChimp , a popular newsletter/subscriber service that allows users to create their own email campaigns. Sure the offers might be generous, but when one email on 27 June says Ends TODAY: Extra 20% off sale styles (already up to 60% off)” then another a few days later says Today only: extra 20% off sale styles already up to 60% off” I start to think that this is a load of old rubbish and I tune out.

MailChimp is great because its drag-and-drop email builder is easy for non-technical people to use, the customer support is excellent, and they offer sophisticated features like segmented lists, drip campaigns (also known as autoresponders), and A/B testing.

Now that you have a collection of clean and segmented contacts, or at least a process in place for establishing such lists, the next step in revamping your email marketing strategy is to establish a creation process, send frequency, integration with social media and your website, and a vigorous tracking process.

So, for many markets, traditional email may not work as well as it used to. As millions of people began to use mobile devices such as smartphones and tablets more often, they began logging in to their inboxes less frequently and surfing the web more.

Some of the main features that Contactology offers is a webmail simulator (to see what your email will look like in a variety of email readers), the Message Quality Score (to give you insight into the deliverability of your message), and easy test messaging.

Tags: This is a game changer that is usually only reserved for insanely expensive and complicated email solutions like Infusionsoft ConvertKit allows you to organize your subscribers not just around forms, but with various tags without ever worrying about paying for the same subscriber twice.

Even though it is geared towards medium-to-large sized business who demand a higher level of quality and performance, it is as simple to use as any of the more basic apps, with drag and drop customizability and advanced features such as audience segmentation, behavioral targeting and drip marketing campaigns.

A number of email applications are completely free for the first few hundred subscribers, providing the perfect opportunity for you to get started, build your subscriber list and figure out what email marketing tactics resonate with your audience before you go big.

Deliverability can be an issue if you’re on shared hosting and sharing an IP with a bunch of other email accounts, but it’s fairly easy to set up a VPS as a mail server, including adding all the trust elements these email services use to ensure high deliverability.

When you enroll for The Beginners Guide to Email Marketing, I’ll be sharing with you tried and tested techniques that I have personally used and perfected over the last ten years, both in my own and others’ businesses, to generate millions of pounds in revenue.

To be a successful email marketer , you need to be willing to spend time and money on tools that allow you to test everything in your emails—from subject lines and delivery timing, to email length, body structure, images, links, call-to-actions, offers, and anything else you can think.

You will find out about basics of social media marketing, the most popular social media platforms and how they can be implemented in your business strategy, a detailed plan with steps to develop your own social media marketing strategy, and benefits of using this type of marketing for online promotion.

In fact, here are the first words that greet you on their homepage: Lightweight marketing automation that doesn’t suck.” Their goal is to give you a lightweight (yet effective) alternative to bulky programs like InfusionSoft, and you’ll get it a fraction of the price.

You’ve just invested countless hours and funding into the redesign of your site, creating an updated brand image, a rejuvenated use of imagery, a refreshed strategy for reaching your KPIs, and crisp messaging — and this should all be carried over to your email marketing.

To not get confused, it is necessary to know what email marketing is. Email-marketing is a technique used by brands to connect with their target audience by email and it includes newsletters and other kinds of actions more focused on the products and offers.