Mail Marketing For Dummies
Learn how to build your first emil list and setup a basic email marketing strategy for your business. The standard open rate for a marketing email message is 11-15%, with a click-through-rate of just 2-5%, laid out in an infographic by MarketingProfs If you’re falling behind the curve, you need to fine-tune your strategy, adding personalized and humanization to your campaigns.
Many pre-millenials long for a time when people in general (as well as marketers) had time to make their point, to lay out their ideas in an intelligent manner and gently (or less so) persuade their target audience that, indeed, the consumer’s best alternative was the product they were marketing.
For example, if a particular subscriber’s message number is 4, that means that that subscriber has already received follow-up emails 1,2 and 3. So if I have a 7 part follow up message sequence and I write a brand new followup email (message 8 in the sequence), there is no real way for me to prevent this subscriber from receiving message 8 unless I make his or her message number higher than 8. But if I do this, then that subscriber will never receive messages 4,5,6 or 7.
Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more.
Finding the right email marketing service is as much about what your needs are as it is about which service is the best.” Think about the size of your subscriber list and the style of lead conversion your market favors, and seek out the service that best suits those needs.
As a matter of fact, the more expansive an email marketing campaign is the more complicated and hard to manage it is going to be. Looking at the needs of various businesses operating on the internet, we have created an email marketing compendium perfectly suited for all types of businesses and campaigns.
A standard way of figuring out your cost as a freelancer would be to figure out all of your monthly bills and determine what you need as an hourly rate to keep the marketing project on, then adjust the budget based on market rates and your experience.
Best takeaway from me is SEO, content marketing, social media, direct marketing, paid advertising or email marketing (and I advise you do all if you have the resources, so that you can make maximum impact), recognize that you’re not in it for the quick bucks.” !!!
Email marketing may be regarded more as a series of conversations and a component of a life cycle and customer-centric approach by many businesses that are constantly improving their tactics, but these changes are often not reflected in the strategy, implementation, tools and actual execution.
I use and recommend MailChimp and just love it, very easy to use, consistent service, good reporting, plenty of options, decent template choices and many useful integrations, the limitations like not being able to send a campaign to multiple lists is not a major worry, and I am using the free version!
Use buttons – Our own tests have shown that using buttons in your email campaigns can increase click-throughs by 28% So when creating your review request email, make sure to include a call to action button as opposed to just text to help increase the number of people that click through and leave a product review on your site.
With over 16 years experience in the industry specialising in services for digital and print; Ger now heads up his own creative & managed services team focused in providing these services to their clients to ensure they get the best out of their email marketing.
If you’re sending lots of emails, whether it’s for marketing or for inbound or outbound sales, the reputation of your domain is crucial and you should take a really good care of it. You don’t want your domain to get on a blacklist and your emails to end up in spam.
So 1. Customer clicks through your email campaign 2. Link is coded with email capture parameter & email personalization element dictated from the esp 3. Address is cookied so when customer returns again and performs certain action on site, like cart abandonment, their address is captured in order to retarget to them.
This can be as simple as redirecting them to a thank you page on your website, but setting up a Thank You email when specific actions are taken (such as redeeming a discount code or purchasing a product), reward them with a featured offer, another call to action, or other suggested resource.