How To Use ECommerce Email Marketing To Increase Conversions
So if you’re just getting started with email marketing, you’ll know you made the right decision. Much like my round-up on the travel industry a couple of weeks ago, I’ll be looking at the frequency of emails, the use of subject lines, the email content itself, special offers, editorial voice, personalisation, relevance… All of the many tools that a company can utilise to coerce the recipient to open up an email or even engage with it.
Claim your free iPhone!” as a subject line of an email may seem like a sure-fire way to get a lot of opens, but unless you plan on doling out a bunch of iPhones, this is not the route to go. Having a clear, accurate and short subject line where the reader can clearly understand what the email is about is the best way to engage with your audience.
They share firsthand stories of how they’re building their company, from how they grew their email list or what their progress is on their Kickstarter project — letting you in on their process and increasing how invested you feel in what they’re doing.
ECommerce lead nurturing is particularly useful for helping secondary conversions”, or conversions on forms for free educational downloads and guides, into primary conversions by capturing an email address and engaging with a prospect over a period of time.
Spend time early on developing your style – hopefully you will already have done this through the design of your ecommerce site and the decisions you have already made simply need to filter through to your email templates, so when an email pings into a customer’s inbox they will recognise you at once.
Why It’s Important: The Digital Marketing Association reports that emails triggered by behavior were responsible for 30 percent of revenue in 2014, up from 17 percent in 2013.” Though behavior” can be defined broadly, there’s no doubt that customer retention series can make a difference in energizing your list and driving conversions.
How to avoid: The tool to use in building, growing and sustaining your email list is an email marketing software program like ActiveCampaign , Infusionsoft , Aweber , MailChimp , or GetResponse Most have trial periods where you can test the service to see which one best fits your style and marketing goals.