Influencer Marketing Trends With Raymond Morin @RaymondMorinV2 #VCBuzz
HooZu is an influencer marketing agency led by technology that connects brands to fans, via influencers on social media. Re-posting influencer content from your company’s account will help build trust and notoriety among your existing following and attract your influencer’s audience to your channels. You’ll need a laptop or tablet to complete in-class assignments on leading social media platforms. While he personally thinks that CPE is a stronger metric than CPM to measure a campaign, he has never run an engagement-based influencer campaign on behalf of clients. However, the insights you glean will be invaluable in the long-run and cross over to other ingredients in your marketing mix. To begin, we need to identify the target market that the influencer(s) will help us get visibility with.
With FDA guidelines kicking in (#ad, #paid) and several lead marketers claiming to pull funding for overpaid influencers , it seems the bright-and-shiny, guaranteed-to-win influencer marketing approach is losing its appeal. The rise of influencer marketing has helped brands understand that there needs to be a shift of focus. For example, social media marketing requires you to constantly share a consistent stream of quality content multiple times each day. These changes means that the more bloggers mention your brand on blogs and social media, the better chance those comments have of being seen through Google searches. An influencer is the mutual friend connecting your brand with your target consumers.
Influencer Marketing is the most important new approach to marketing in a decade for those professionals trying to influence decision-making. That idea of grouping influencers together as a group influencer strategy is very interesting. Many marketing studies show that regular people are seen as influencers in their social circle, so marketers can harness the power of influencers to move brands without having to sign up celebrity spokespeople or experts. Marketers and industry analysis can use the information to create future influencer marketing campaigns for product launches and social promotions. It’s also a great idea to extend the influencers invitation to include a guest, as they are more likely to attend if they can bring a friend, partner or fellow influencer to accompany them. Hannah reminded us that the influencer can provide important statistics from their own analytics account, such as views, watch time and demographics.
The resulting marketing efforts intersect people in their real lives through a strategic blend of media, influencer and advocate initiatives. In order for your collaboration to be fruitful, allow the influencer to apply his or her personal touch to the content. Create unique links for influencers so that you have a simple way to track social media back to revenue. Again, this is where one of your most powerful marketing assets-your employees- come into play.
As brands invest more into successful ongoing influencer marketing strategies, they will see sales increasing both digitally and in-store, along with an increase in organic brand mentions across all social channels. Exceptional influencer marketing has more elements of traditional celebrity marketing than display advertising. Although some influencers have audiences globally, we try to target influencers within the U.S. so that our marketing efforts are concentrated in places where we expect to see conversions (not to say that we can’t target influencers globally).
Famous for being famous does not an influencer make (sorry Kardashian and Jenner clan). Cultural Compatibility: Here, it’s about evaluating an influencer to ensure they’re an appropriate cultural fit. Brands will need to prioritize ensuring that their programs abide by all of the FTC rules and regulations on influencer marketing in 2017.
Earlier this year, Ellie was searching online (#4 Google search) for wing eyeliner makeup tutorials.” That’s when she came across this video from Nikki Tutorials. No matter how much effort B2C companies try to claim the value of their product(s)/service(s), they won’t reach their potential consumers through all the white noise” (competitors’ value claims). All you have to do is find the right influencer to serve as an extension of your marketing team. The key differentiator of Zoomph is that it considers ‘context’ instead of the number of followers and the social media posts of a person to measure his or her influence. Based on our work with companies like yours and our own day-to-day experiences running one of the world’s most respected online media companies, we have created, executed, supervised and measured a LOT of influencer marketing programs.
Softway understands that the success of influencer marketing depends not just on the influencer but also on the platform chosen. That being said, other verticals are also working well and it really depends on the influencer and what aspect of the product or brand they identify with, how they engage with it and promote it to their followers. NOTE: I am in no way, shape or form saying this is THE recipe for executing influencer marketing programs and that if you follow these 10 things, you’ll have a network of influencers at your fingertips in no time. The name is Influencer Marketing Days and I have started it to fulfill the demand for a vendor-neutral professional forum focused on practical implementation of influencer marketing campaigns. It has free as well as paid plans to start your marketing influencer experience.
We must select the right group of people to address the marketing and sales problems we have. As a result of embedding influencer content, some brands have seen a c.20% increase in page conversion and an impressive c. 40% increase in time spent on page. You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Joe pulls through again – fantastic primer on what’s going on and what’s upcoming in content marketing.
We live and breathe influencer marketing every day, so much so that we often forget that not everyone knows what it is! Athlete Daniel Rutten , who has 14K+ followers on Instagram, posted a photo of himself enjoying the tea and highlighted several of its benefits in the caption. It tool allows a brand to look more deeply at whom it should target and build relationships with as part of an influencer marketing strategy. Before you even consider reaching out to an influencer, you need to be very clear as to why you want an influencer in the first place. They’ll help you figure out what metrics to track to determine influencer success, how to evaluate different tools to run your program, and track KPIs over time.
Full-Service Influencer Marketing: Our expertly trained team of casting directors, talent strategists and managers are here to work with you at any stage of your influencer marketing plan guiding strategy, ideation, casting and campaign direction. When it comes to influencer marketing tips, you should listen to true influencers who practice what they preach – and there are many of them out there. People value influencers for their authenticity, as their endorsement matters to them and this helps a brand increase its human element on the wider marketing strategy. Marketplaces: These companies have a network of influencers that can be hired through their online portals. Blog & Academy – HEMA was looking to engage with their customers in a new, authentic and inspiring way.
When analyzing influencers, look at the engagement which is two-fold (i) the degree to which the influencer is involved with her audience, and (ii) the involvement of the audience with the influencer’s efforts. Features include content analysis and planning tools based on analysis from technical site crawls, content analysis, social share counts, backlink counts, ranking, value and multi-channel analytics data.
That way, no matter what channel an influencer is using to promote a product (blog, Pinterest, Instagram, Twitter, Facebook, etc.) you have an easy way to track the bottom line results of the campaign. For a blogger influencer , someone with over 250,000 monthly visitors is considered in the top 5% of influencers, 25,000+ monthly visits is in the top 10%, and 2,500-25,000 is considered a power-middle influencer. It’s important to check out the individual platform reviews for a more in-depth perspective. This form of marketing is unique because it appeals to the needs of the influencer rather than the customer.