Best Practices For Ecommerce Email Marketing
People everywhere are talking about the importance of building an email list. If you get a low response to your first email campaign, don’t give up. In fact, you should dig in to fine-tune your marketing strategy Common mistakes business owners make in a single email blast include making the email too long and text-driven, being vague about pricing, and talking about who you are and what you do — instead of solving a customer’s problems.
Say if this was your business and most customers made their 4th purchase within 90 days, anyone who doesn’t make their 4th purchase by day 90 is showing signs of abnormal” behaviour, so day 91 is when you would trigger your win back campaign inside your email marketing software.
FreshMail – FreshMail offers email marketing software with a variety of features, including an intuitive template editor, mobile-optimized templates, social sharing tools, automation, contact management tools, an inbox inspector, spam checker, A/B testing, Google analytics and integrations with CRM systems, e-commerce platforms and a variety of other programs.
If a user in your email database signed up for your newsletter on a specific blog post, you can segment them based on relevant content that they demonstrated interest in. By personalizing emails in a step-by-step process based on relevance, your messages will be more effective since the content relates to what initially caused them to interact with your brand.
Funny enough, email marketing is now seen as one of the key distribution forms of content, which it is. Yet, it’s again sign of how we focus on our precious content, messages, channels and businesses, rather than connecting our goals and those of the customer in the broadest sense.
For example, if you sell flowers, you can find everybody in your database who ever bought daffodils and then send them an email in April when the first daffodil shipments come in. You’re then using your customer database to put the most relevant message in front of the customers who are most likely to respond to it, and that’s what good marketing is all about.
In this video we we walk through how to explore the pre-built MailChimp formats – plus discuss an absolutely amazing tactic to consider that is proven to boost your open-rates by double digits – and finally we share a time saving technique that allows you to do your email marketing fast & easy!