A Beginner’s Guide To Successful Email Marketing
Much has happened in e-mail marketing since the first edition of this book appeared in 2007. I deliberately haven’t included the likes of e-Dialog, eCircle, Concep, Responsys, ExactTarget, StrongMail, Experian/CheetahMail, Silverpop and Epsilon since the post is mainly intended for SMEs and AFAIK these ESPs don’t have low-cost services for low-volume senders to compete with the likes of Constant Contact, MailChimp.
By reviewing your website analytics, we can get an idea of how your customers interact with your brand online and create a product marketing strategy that will give your subscribers every opportunity to purchase without making them feel overloaded with emails.
Whether you use direct email marketing or bulk email marketing; whether it is opt-in email marketing or email advertising, you must ascertain that you have done proper research about the targeted section of your recipients to make sure that your email marketing campaigns are designed to be distinctive and complete.
Personalize your mass email program’s layout and choose between 100 email templates using the bulk email software template engine SendBlaster mass emailer and newsletter software comes with plenty of professionally designed templates and a powerful WSYIWYG visual editor: don’t let your newsletters mailings look dull and unprofessional, send out appealing and graphically rich email to make your communication more effective.
I’d also choose SlideShare presentations because they’re fun to create, they’re an easy way to repurpose content plus they’ve provided an excellent way to gain email subscribers for me-I don’t use the SlideShare lead generation tool, but add a call to action and a link to my landing page to encourage people to join my free snackable writing course.
Our team of Salesforce Marketing Cloud experts are eager to help you accomplish your goals faster and drive results with using campaign management within We’ll help you plan and execute compelling multichannel digital campaigns, streamline and automate operations, and design innovative strategies for future marketing initiatives.
Marketing agencies and professional bloggers will be impressed with their list imports, letting them do it in a breeze and smooth as ever, the inbox preview for an actual view of how your email is shown in popular email clients, A/B testing for up to 5 versions to find out whichever works best for your customers, segmenting contacts, manage your drip email campaigns anytime and anywhere through their iOS and Android mobile apps.