Creating A Killer Ecommerce Email Marketing Campaign
Simple Mail Transfer Protocol or SMTP, as it is called, is the server used by most of the email service providers for sending emails. If software is integrated with an online email tracking service, ask if you can customize the unsubscribe page for your company brand and what else you will be able to track in addition to unsubscribe emails (for example, email opens, forwards, link clicks, email clients, countries etc.).
According to a study conducted by The Aberdeen Group , 96% of organizations believe that email personalization is the key to improving email marketing performance and that personalized emails improve click through rates by 14%, and conversion rates by 11%.
Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers.
All of the email services we reviewed offer responsive templates that adjust your emails to suit the screen size of the device they are opened on. However, if you are creating your own template or purchasing a custom design, be sure to test it on numerous screens first before sending out your emails.
For instance, if you have a new offer that you’d like to test, you can’t send this offer AND have a different background image on your test email to your original email, otherwise you won’t know if it’s your offer or image that’s created the difference.
Think about it: if a subscriber hasn’t already purchased, they’ve at least visited your website… checked out your products… and decided to sign up for your email list (which 98% of website visitors never will ). These people are at the bottom of your funnel.
This post highlights some of the options for businesses of different sizes that are most commonly used in the UK and delegates on my E-mail marketing courses have recommended to me. It’s an informal post I originally started on a previous site in 2005 to point marketers on courses to for a shortlist of suppliers to review and I’ve added to it and removed sites over the years.
The better your leads and subscribers that enter your email marketing campaign, the better your conversions will ultimately be. If your brand can do a better job of identifying the traits of common and ideal buyers, you can find leads that share those traits, making them more likely to buy.
So if your subscriber is someone from an arts education organization, one of your welcome series emails might be 5 Tricks to Creating a Curriculum that Clicks” or 10 Examples of Our Favorite Art Assignments.” Don’t use a welcome series to talk about yourself, make it about your audience and what they want to hear.