Best Email Marketing Software 2017
Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%) according to a 2013 study by Custora. The closest you can come to a universal rule is that your email must have context. It’s a good idea to call that out, acknowledge that it is a big deal they took the time to open your email. Today’s customer is channel-agnostic and he/she is at the center of sales and marketing. Kath Pay of Holistic Email Marketing: Machine learning takes both automation and personalization one step further, be prepared to see more machine learning technology available in 2016 and start planning to avail yourselves of it. The company was founded in 2008 and initially sold its software exclusively through Cisco, which provided $2 million in funding. Mailigen is a professional e-mail marketing automation software, which offers e-mail, mobile, and social media marketing in more than 100 countries worldwide.
You don’t have to dedicate an entire email to it (like the examples below) but you can build gratitude into every email you send. You’ll start to find that users are almost constantly between two events, which give you the chance to send a targeted squeeze email. With this post, it’s my hope that you now have a better idea of how to use five of the most powerful digital marketing tools on the market. As you build templates and email campaigns, Campaign Monitor inserts mobile optimisations to make the email look great on mobile devices. Easily track your open rate, bounce rate, click-through rate, and improve your overall marketing strategy. Email marketing works when your recipients trust you to put valuable information in their inbox.
Combine that with its marketing automation, and you can see what your customers are doing on your site and what products they’ve purchased, then followup via email or SMS automatically. If someone unsubscribes, try to find out why and rectify the situation (ex.: reduce email frequency).
The backend is pretty straightforward, the stats available are great and their customer service is sensational, with almost every email answered to my satisfaction within minutes. To stay updated with the best marketing activities, it can be a daunting task for marketers but some awesome marketing automation tools can streamline a variety of marketing functions. Whether you test your home page, landing pages or email templates , testing provides us with data to make practical decisions that will improve our marketing performance. The Campaigner email advertising and marketing solution is similarly important to both beginning as well as skilled marketing experts and business experts. Some of the most sought features of top email marketing software include Facebook Register, Sign-up forms, RSS to email feature, Snippet Manager, Post to Social feature, Heat map etc.
You get access to ready to use email templates, list management, autoresponders, and email tracking with detailed insights. This metric demonstrates the effectiveness of your email marketing campaign and shows the overall interest in your product and service. Combine these with its drag-and-drop builder (a common feature among email marketing tools), and you’ve got a great pick for users that want to get campaigns up and running with minimal fuss. Make your ecommerce emails mobile responsive, considering 56% emails are opened on mobile devices. So much so that email receipts have an open rate of 70.9% while marketing emails have an open rate of 17%. A good email marketing platform should provide automation, content management, social media integration and detailed analytics. You can easily understand who opens and read your email and how many of them visiting your website or click links in your email campaign.
A free plan is available, and their pricing is only based on the volume of emails sent, so you’re never penalized for growing your contact list. In other words, you have to use your eight seconds to deliver a message that’s good enough to warrant their taking an action. Their email newsletter is short and concise because they understand that subscribers only have a few seconds of attention to digest their message.
This just means that cart abandonment and category abandonment sequences will only send when someone browses your site after receiving an email from you (such as a weekly newsletter). Although social media can be a strong rival to email marketing, marketers can make the best use of social media to study customers and segment them based on their interests. In addition, keep subject lines 30-50 characters long to avoid your subject line being cut off by recipients email service. This book showed me the best email marketing platforms and how to set up an auto responder.
Before we send out any email we always use Litmus, which is a tool to ensure your email content is formatted properly across all devices. Are you going to send new collections or announcements about the sales only, a welcome email or series of them, cart recovery, reactivation emails, etc. Now, I’ll admit that for whatever reason – most email marketing software makes it hard to split-test campaigns. For smaller companies, it’s almost impossible to run an email server for newsletters that isn’t blocked by services such as AOL or Gmail at some point. At Selligent, we know that email marketing is still the most widely used channel for interactions between companies and their customers. Marketing Sherpa published a study asking consumers how often they’d like to receive promotional emails from companies. Email-based pricing is either pay-as-you-go or charged monthly and is determined by the amount of email credits you wish to purchase.
In fact, the GetResponse autoresponder has hundreds of newsletter templates that you can use to create a polished, professional image each time you send out an email. You probably noticed that most of the email marketing tools we mentioned above base their pricing models on monthly subscriptions. With segmentation, you can send a broadcast only to those that didn’t open your last message (ask them why), or to those that showed interest (a 2nd pitch).
Themes: For the hasty, MailChimp also provides a number of out-of-the-box email templates. We offer professional email marketing resources as well as personalized consulting services to help you create highly effective opt-in email marketing campaigns. Take take advantage of Pinpointe’s 99.9% uptime and email infrastructure knowledge. These automated emails are customized to appear as if you sent the email yourself. Measure the effectiveness of your marketing messages by A/B testing and measuring the response to various subject lines and offers so you can hone in on what your target customers respond to best.
They might offer suggestions you haven’t thought of and give you great tips to polish your final product. The software helps write killer subject lines to accompany your excellent newsletter, we all know how important a good subject line is to getting readers actually to read your email.
Here are 11 Tips from different branding experts and marketing sources on how to move your 8-second email to a focus task on your audience’s list of important things to do. Dijest makes email marketing easy by curating content from your favourite sources, discovering new engaging content, and automating the build of your next email. Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. It’s an older email, but it’s such a good example of personalized email marketing that I had to include it in here.
Of course, if you get too many spam complains, your next messages end up in the junk folder indeed, but the problem starts before people even have the chance to complain, when the first email never reaches the inbox. Even after your email campaigns are up and running, we’ll revisit data points to fine-tune messaging and delivery. Recent rollouts in 2016 include new features such as Inbox Preview which allows you to see what your email looks like in more than 40 various email, web and mobile clients and browsers. This email from Harry’s, a company that makes face wash, is a great example of how simple nurture emails can be. Then, on the same page, offer readers a second piece of free content in exchange for their name and email address. I love how simple this email from FiftyThree is. There’s something in your cart.
The advanced technology used by Sendgrid ensures your email is delivered to subscriber’s inbox. Consider welcoming them to your email list, you can even consider a show of gratitude for joining. For this installment, we’re looking at the top 5 metrics you need to monitor for your email marketing campaigns. No matter what business you’re in, effective email marketing is a vital part of your business success. Though a basic form of segmentation, this strategy can be helpful, if you’re trying to get subscribers to directly show you what they expect from your email marketing efforts. It just goes to show you that there are lots of solutions outside of the mainstream ones.