10 Email Marketing Strategies For Businesses

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I know some companies are not interested in committing to a full suite of services right now, but that’s why it’s primarily for more established companies that are looking to streamline their processes. We are talking about Email Marketing and if you haven’t used this yet in your business you are leaving thousands, hundreds of thousands and even millions on the table! The more refined your targets within your campaigns are the more likely you are to achieve success with your email marketing campaign. In fact, email marketing is the second most effective ecommerce marketing channel after search, according to a study by Custora in 2013. If an email marketing campaign is written without the target audience in mind, a valuable connection is lost.

They also allow for trigger campaigns” that let you to create multiple sequences of email campaigns that are automatically sent and maximizing their autoresponder capability. Create a welcome email for new subscribers — or even a welcome series — for every opt-in form you have on your site.

You can send an unlimited number of emails with these plans typically, such as with VerticalResponse As your contact list grows, so does your monthly fee for your email campaigns. Within the form, you’ll collect names and email addresses and then will have the option of adding up to 25 custom fields, like location and birthday, that you can simply add using the drag-and-drop tool. Whether you want to send a series of emails to every new subscriber you get from your business blog or would rather send customized newsletters to existing customers, there’s always a tool for you to get started with email marketing automation. In 6 years of sending email, I’ve never had an issue with deliverability or reports of spam at MailChimp.

I’ve broken down the top picks into those with only paid services, and therefore more features, and those that offer continuous, but limited, free services. MailChimp, GetResponse, and AWeber all offer free trials ($1 for AWeber) which you should take advantage of. At the very least, test out their campaign builders, look through their email templates and try integrating a few forms on your website. In order for your email to stick out you’ll want to try using the following words. Free tools let you easily add new contacts in-person, from your Facebook page, or on your website. By cleaned up,” I mean you’ve got subscribers on your list who have never, ever opened or clicked an email. While beautiful” is somewhat subjective, Campaign Monitor’s drag-and-drop email builder produces a visually pleasing newsletter. When you need to fill out some registration forms or give away your email to shady/unknown sources you can simply create temporary email address and use it instead.

Automate the email – It would be an organizational nightmare to try to manually send a campaign to every one of your customers on their birthday, and the effort would far exceed the reward. Feedback regarding friction points are crucial to targeting your future marketing plans.

By tapering your audience and sending messages tailored specifically for a targeted group, those recipients will find the email more relevant — and relevant campaigns get better results. Placing prominent links in your email marketing campaigns enables your customers to get to a purchasing page by just clicking on one link. Some platforms even allow you to see what the mobile version looks like before you send your email. For a 30-day free trial, it’s totally cool to send 2-3 emails within the first week, and then maybe one email per week for the rest of the period.

Join our software expert blogging community, learn more about our editorial guidelines, and propose a topic you’d like to write about. A great way to incorporate video to reach your existing leads or clients is integrating video to your email marketing; it will increase your opening rate and interaction by as much as 200 to 300 percent. Here are some tips that can help you maximise your company’s email marketing strategy.

In addition to a high delivery rate, effective email marketing services also provide their marketers with useful metrics and analytics. Once a subscriber graduates from the awareness stage of the marketing funnel, they enter the consideration stage. Email Brain is an affordable Email marketing service and it comes with variety of plans for various numbers of subscribers. Each time SuperOffice launches a new white paper or guide, we send an email to our subscriber list. However, if you follow up with every email blast you send, it’s sure to annoy your subscribers, so limit your use of this tactic to new subscribers. Many large companies are investing heavily in email campaigns due to the low costs, (when compared to other online marketing activities), and the ability to target particular segments and products/services. Its founder started working on the software in 1997, and it officially hit the market in 1999.

Thanks to our sponsor Pure360, we’re now able to offer this downloadable checklist of features to look for when choosing an email – it’s free to all members on Smart Insights. The software makes use of connections across devices, enabling you to retarget high-intent desktop website visitors on their mobile devices as well. We’ve put together these five tips on how to create and send more successful email campaigns during this holiday season. Let’s take a look at three email workflows that are guaranteed to convert more subscribers into sales. I send emails about cultural events and find that 5:00am – 6:00am gets high open rates.

And 55% of smartphone users have made at least one purchase after receiving a mobile promotional email. There is never a bad time to start or amp up your email marketing, but following the launch of a website redesign is a particularly strategic time to revamp your email marketing strategy. Transactional emails have a 53% higher open rate than a typical eCommerce promotional email, and therefore should not be overlooked as a selling opportunity. Email continues to serve as the tried-and-true workhorse of retail digital marketing.

The monthly newsletter” has long been a staple in email marketing, and with good reason: it’s a fantastic way to keep customers in the loop while encouraging repeat purchases. There are dozens of great email marketing software options , and many of them let you send emails to thousands of people.

MailChimp is yet another email marketing tool in the competition of cheap email marketing services that offers features like A/B Testing, RSS to Email, Analytics, etc. A new subscriber welcome email will send immediately after someone opts into your product or service, but is not yet a customer. It’s better to have a small list of really engaged customers than a large list of people who don’t even open your email. Currently i m using mVizz ( ) from India, really deliver good result for me with just 3 paise per email as per Indian Currency. If your email looks like garbage, a recipient is likely to close it without even reading all of your carefully crafted copy.

Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000. In eCommerce email marketing, your goals are building relationships and generating sales. Another best practice with ecommerce email marketing is to make everything personal. Make sure your unsubscribe button is loud and proud in your email because having inactive users on your list will hurt your email metrics. Email marketing is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing where additional fees are incurred. Increase your brand value via share with email marketing and social tools that deliver.

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